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  • How the fastest brand to launch in the industry opened 13 hotels in three months

    Modern and quirky lobby
    1024 768 Hamish Kilburn
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    Tru by Hilton continues to heat up this summer with the openings of 13 new hotels from June through August that span 11 states in America…

    Tru by Hilton’s growth and success follows an aggressive development, with more than 35 open properties and more than 300 hotels in the pipeline. The latest Tru by Hilton properties have expanded the options for both leisure and business travelers seeking a quality stay at an affordable price point in these 13 markets.

    “Tru by Hilton continues to disrupt the midscale segment as demonstrated by the growth we’ve seen this summer with 13 new open properties as well as the groundbreaking of our largest property to-date, located in Orlando,” said Alexandra Jaritz, global head, Tru by Hilton. “During an especially busy travel season for our guests, we’re offering what matters most to travelers, which are minimal yet meaningful features and amenities in a fresh, consistent and surprisingly affordable way.”

    The newly opened properties represent the first Tru by Hilton hotels in Indiana, Kansas, Missouri, South Carolina and South Dakota. With the wellness travel trend soaring, outdoor adventurers will enjoy Tru by Hilton Deadwood in South Dakota, located near Mount Rushmore National Memorial and Black Hills National Forest, and Tru by Hilton Pigeon Forge in Tennessee, close to Great Smoky Mountains National Park.

    Image credit: Tru by Hilton

    Tru by Hilton continues to expand in college towns, with Tru by Hilton Syracuse North Airport Area and Tru by Hilton Syracuse-Camillus, both near Syracuse University in New York, Tru by Hilton Harbison Columbia, near the University of South Carolina, and Tru by Hilton Bowling Green, near Western Kentucky University.

    In addition to these 13 property openings, Tru by Hilton continued its momentum this summer by breaking ground on its largest property to-date, located in Orlando, Florida. Developed by Epelboim Development Group, the eight-storey, 259-room Tru by Hilton Orlando Convention Center Area will be situated just south of the Orlando Convention Center and a short drive from Walt Disney World, Universal Studios and SeaWorld, making it an easy choice for business and leisure travelers alike. The property is expected to open the fall of 2019.

    Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium Not Soap, Radio bath amenities, top-rate in-room entertainment, a complimentary build-your-own “Top It” breakfast bar with hot items, a 2,880-square-foot lobby offering 24/7 complimentary LavAzza coffee with areas for guests to work, play games, eat and lounge, and a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free fast Wi-Fi, free wireless printing, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

    Main image credit: Tru by Hilton

     

    Hamish Kilburn / 29.08.2018

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