As a leader in supplying some of the hospitality industry’s biggest hotel groups, iconic boutique projects and stunning resorts, bathroom brand GROHE has continued to make headway with several new design innovations for the sector in 2021. Editor Hamish Kilburn takes a look at some of the brand’s highlights this year…
There is no question about it, GROHE’s latest products align with the brand’s passionate vision for sustainability and its desire to bring better experiences including health, wellness, and spa inspirations through the elements of water.
As a core value and integrated business ethos, sustainability and conscious consumption remained a pivotal message with the release of GROHE’s first Cradle to Cradle certified range in March 2021. Expanding across four of GROHE’s bestselling items, the Cradle to Cradle range cemented GROHE as a leader in sustainable bathroom solutions with the prestigious industry certification providing hoteliers with cost-effective, functional, and sustainable fittings. Whilst the sustainable impact of Cradle-to-Cradle products may not always be overtly apparent to the guest, they offer viable sustainably sourced solutions that highlight a carefully considered approach to the interior design of a hotel washroom or bathroom suite.
With a goal of moving from a linear economy to a circular economy, the Cradle to Cradle range provides functional fittings which have been produced and designed for their components to be broken down and re-used for the creation of new products in their end-of-life phase, helping to fight the war on waste and save resources. In an assortment of refreshing cosmopolitan designs in traditional Chrome, the GROHE Cradle to Cradle range allows for a conscious design solution, with some of the products offering advancements in technology which further heighten their sustainable credentials. Features such as cold-water start technology prevent the unnecessary use of hot water by supplying only cold water when the lever is in the middle position, allowing a more positive environmental impact to continue throughout use via the reduction of carbon emissions.
Alongside sustainability, wellness and health continue to be topics of importance when it comes to hotel bathroom design, and what both guests and designers are looking for when it comes to luxurious, spa-inspired spaces. Sitting within the brand’s premium portfolio of luxurious fittings, the newly launched GROHE Allure brassware and accessories offers designers the tools needed to the create the ultimate sanctuary of hygiene, health, and wellness through pristine German design and unique state-of-the-art water technology.
Characterised by its captivating minimalist and slim design, the Allure tap is now even more appealing due to its more organic aesthetic. With its intricate technology and artisan craftmanship, the tap impresses with unique design highlights such as its distinct haptic feedback which improves the precision control of the range’s three-hole basin mixer, offering a unique tactile experience with enhanced interaction. The new GROHE Allure range allows designers to create a perfectly harmonious experience that emulates the ambience of a personal retreat of peace and tranquillity.
Alongside the reconfigured basin mixers, the versatile range also encompasses floor-mounted mixers and waterfall spouts for the bathtub, which allow for the creation of a holistic bathroom design, with brassware available in different finishes for completely personalisation and individuality.
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Main image credit: GROHE