Kaldewei Iconic World opens as bathroom solutions company invite architects, wholesalers and hoteliers into their world

560 373 Adam Bloodworth
  • 0

Kaldewei bathroom solutions have unveiled their Iconic World just outside of Cambridge, a destination for the brand which allows buyers “multi sensory” experiences with their products.

At the four-storey brand development centre, guests will get a holistic understanding of leading bathroom brand, Kaldewei. Interactive elements will allow guests to test the durability of Kaldewei bathroom products, by doing things like throwing heavy weights onto their products to check for durability, and heating the brand’s signature steel enamel plate to over 1,000 Celsius with a Bunsen burner.

The destination is aimed at architects, planners, wholesalers, hoteliers and residential developers keen to discover the latest bathroom innovations.

Experience the Kaldewei factory first hand

A showroom area will feature the brand’s bath tubs, sinks, and other appliances, while experts will be on hand to comment.

There’s also a factory tour element combined into the Iconic World experience, where those guests interested will be able to tour part of the brand’s factory for insight into the production process.

The brand are modernising traditional techniques

Watch enamel being manufactured at high temperatures and learn how the brand are modernising traditional techniques.

Franz Kaldewei build bathrooms from steel enamel for strength and quality. Their portfolio contains over 600 showers, washbasins and bathtubs. The brand have received over 150 design awards since their conception in 1918.

Visit the Kaldewei website for more information, and to visit the Iconic World, go to Kaldewei, Kings Hall, St. Ives Business Park, St. Ives, Cambridgeshire PE27 4WY. Mon – Thur: 9 – 4, 9 – 2pm on Friday

Adam Bloodworth / 08.02.2018

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.