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    • Introducing AXOR MyEdition 2.0

      730 565 Hamish Kilburn
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      Introducing AXOR MyEdition 2.0

      AXOR launches nationwide design competition to celebrate infinite design possibilities…

      Originally conceived as an expression of self-realisation and creativity, AXOR MyEdition was designed to offer a brassware range that could be tailored through 15 exclusive AXOR FinishPlus special finishes and plates for a personalised look.

      Pushing the boundaries of individualisation further, the launch of AXOR MyEdition 2.0 fully satisfies the demand for bespoke bathroom interiors by allowing infinite design possibilities.

      AXOR embodies the belief that every great design begins with a story and that making a personal statement through customised interiors is the essence of luxury. Inspired by a certain encounter, a mood, an experience, or a place of memory, AXOR MyEdition 2.0 allows individuals to bring a piece of their world into the bathroom. The neutral mounting plate makes it possible to apply individually selected materials, patterns and textures to the tap. Enabling true design autonomy, the mounting plate specifications can be downloaded and the individual can create and apply their own plate with the help of a craftsman*.

      To celebrate the launch, and affirm the brand’s maxim of true individualisation, AXOR is launching a nationwide competition, inviting the UK’s creative and design community to share their story by designing their own MyEdition plate. Entries are open from 26th October and closes on 27th November. With an esteemed judging panel, including Andreas Difenbech from world leading design and innovation studio, Phoenix Design, alongside Global Head of AXOR Marketing Anke Sohn and Hansgrohe UK’s Managing Director, Jay Phillips. The winner will have their design realised in a prototype, which will be displayed in the window of Hansgrohe’s Water Studio on Clerkenwell Road in London.

      “With AXOR MyEdition 2.0, we have created a blank canvas, setting the stage for personal creativity,” said Andreas Difenbach from Pheonix Design. “MyEdition gives the individual the tools to create their ideal piece. The extraordinary choice of colours, materials and patterns is the point of departure for a unique, personalised result. The collection is a creative kit for escape and imagination.”

      Image credit: AXOR/hansgrohe

      In addition to its customisable aesthetic, the collection offers a superior water experience. MyEdition is available with the innovative PowderRain spray – a first for washbasin mixers. With the advantage of micro spray technology, this water method has six fine openings per nozzle (instead of one), transforming the spray into thousands of micro droplets that envelop hands in a gentle cocoon of water.

      While you’re here, why not check out hansgrohe’s expansion in its FinishPlus range?

      hansgrohe is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

      Main image credit: hansgrohe

      Hamish Kilburn / 03.11.2020

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