HIX Preview: GROHE throws the focus on design and innovation

For the third consecutive year, GROHE is returning to HIX to exhibit its premium range of bathroom products, where, under the event theme ‘a room with a point of view’, it will be offering guests an exclusive preview of two new luxury finishes due to launch in 2024…

black tap from GROHE in phantom black above square basin and below round mirror

Catering to the increasing demand for personalisation within bathroom design, GROHE will be showcasing its new Phantom Black finish from its Professional portfolio. Alongside this, the customisable Private Collection of taps and handles and the state-of-the-art 3D printed tap collection, ICON 3D, from the premium sub-brand, GROHE SPA, will also be displayed.

In addition, for those attending the event, GROHE’s full spectrum of 11 PVD colour finishes with the colour swatch will be on display.

freestanding bath mixer in gold next to a black bath

Image credit: GROHE

“Once again, we’re delighted to be returning to HIX this year, following two triumphant shows” said Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we’ll be highlighting our Professional Portfolio and our premium sub-brand, GROHE SPA, with emphasis on bathroom
design concepts that evoke individuality, personalisation and customisation. Luxury bathroom design is becoming more and more steeped in personalisation and bespoke requirements and the hotel bathroom provides users with a truly unique experience, one of ultimate relaxation and enjoyment, but also inspiration.”

Entering into the spirit of the event and to encourage visitors to relax and unwind while taking in the exhibition, GROHE will have a working barista-style coffee bar for guests to enjoy complimentary hot drinks throughout the day. Additionally, an exclusive prosecco bar will open at 4PM on Thursday 16th in celebration of the debut day.

GROHE (along with that caffeine and those bubbles) will be on Stand 5 at HIX.

GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: GROHE