GROHE continues to demonstrate sustainability commitment

730 565 Hamish Kilburn
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GROHE continues to demonstrate sustainability commitment

GROHE has launched a number of innovations that save energy, water and materials as the company continues to keep sustainability an integral strategy…

GROHE has presented a record number of new solutions that help save water, energy and material resources, many of which were unveiled at ISH last month. These serve to underline the importance of sustainability in all areas of product design and functionality, and production processes.

In addition to quality, technology and design, sustainability is an integral and crucial part of GROHE’s corporate strategy. It is integrated into all products and processes and shapes the daily actions of employees worldwide. The global brand consistently pursues a 360-degree sustainability approach that incorporates the entire value chain, partners, customers, suppliers, employees and contribution to society in equal measure. At GROHE, sustainability also means responsibility – responsibility for people and the environment.

GROHE products that are embracing sustainability

Individual water management on the go: The new generation of the GROHE Sense water security system provides full transparency of water consumption and energy costs thanks to the new GROHE Sense app. By entering their water and energy prices, customers can receive a precise list of costs based on their water consumption. This not only ensures full control over the valuable resource of water, but also offers the opportunity to adapt user patterns and to use water more consciously.
Regional differences in water quality are becoming obsolete: The GROHE Blue Pure tap, which will be available in the UK later this year, offers state-of-the-art filter technology, delivering tasty water directly from the tap. In addition, in regions with poor water quality, previously non-potable water becomes drinkable. While the production of one litre of water in plastic bottles requires up to seven litres of water, GROHE Blue Pure works with just the actual water which has been drawn off.
Shaping the future of water sustainably: GROHE’s 3D metal-printing process is not only a revolution in terms of design, but also a particularly resource-saving method of manufacturing taps. During production, it is possible to use components such as spouts and handles in a significantly slimmer way, using less material.

Infra-red technology helps minimise water wastage

The Bau Cosmo E range offers infra-red tap technology for the home, a cost-effective solution that ergonomically delivers water only when the motion sensor is activated, benefitting all households from young families to older couples wanting to future proof their home. Not only do infra-red taps have added hygienic benefits, but GROHE’s Bau Cosmo is affordable as well as ensuring that water wastage is minimised. Through GROHE’s EcoJoy technology, water flow is limited to 5.7 litres per minute, helping to save water while guaranteeing an optimum user experience.

More transparency: The new tap in the GROHE Plus range, available from Summer 2019 in the UK, uses a digital display to inform users about the exact water temperature and to make them aware of how often hot water is being used. This promotes responsible use of the valuable resource of water and helps to save energy.

Valuable insight into GROHE’s sustainability highlights

GROHE EcoJoy technology which is incorporated into a number of its tap and shower ranges can reduce water consumption by up to 50 percent. The intelligent GROHE Sense and GROHE Sense Guard water security system avoids wasting water by detecting leaks early on and by shutting off the water supply in the event of a broken pipe. The system’s new generation now also makes it possible to use it in multi-family homes, drastically reducing water damages in 90 percent of the real estate market. Aside from water-saving, GROHE has also carefully considered how it can reduce other vital resources. With the development of its Sensia Arena shower toilet which promotes the gentle yet hygienic washing with water, the need for toilet paper is completely eliminated. The annual consumption of toilet paper per person is about 15kg on average, yet with products like the Sensia Arena, the pressure on this precious resource would be greatly alleviated.

Hamish Kilburn / 26.04.2019

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