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  • Duravit’s White Tulip Range is a winner at German Design Award 2022

    bright colours and pop art in the d-neo nathroom range by duravit
    730 565 Pauline Brettell
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    Duravit’s White Tulip Range is a winner at German Design Award 2022

    White Tulip, created by Philippe Starck for Duravit, and the D-Neo range by designer Bertrand Lejoly, both don the winners crown for the company at the German Design Award…

    bright colours and pop art in the d-neo nathroom range by duravit

    Duravit’s White Tulip range is the first full bathroom created entirely by Philippe Starck, and with every component of the range being thoughtfully designed to mirror the organic silhouette of a tulip in bloom and creating an almost sculptural, delicate character, the product range was crowned “Winner” at the German Design Award. The White Tulip taps, an integral part of the range with the attention to detail and design, was also awarded the title of “Winner”. The consistent design element of the handle that slants slightly outwards, along with its polished surface making it extremely easy to operate, all contribute to the taps particularly refined character.

    Not only did Duravit get the accolade of “Winner” for the White Tulip Range, but was also commended for its outstanding product and communication design by the panel, along with Winner and Special Mention in each of the categories Excellent Product Design, Bath and Wellness, and Excellent Communications Design.

    The De-Neo bathroom range by designer Bertrand Lejoly, was Duravit’s second innovation from 2021 to win three awards – with an accolade as “Winner” for the D-Neo taps along with a “Special Mention” for the series as a whole, and the associated communication campaign. The D-Neo is all about premium quality and sophisticated design, while maintaining an attractive entry-level price. Understated yet expressive, the taps stand out thanks to their straight-lined, geometric shape, and the characteristically narrow, vertically positioned handle which is standard throughout the entire range.

    The diversity of D-Neo is reflected in the award-winning communication campaign. Under the strapline “THIS IS NEO”, the campaign showcases D-Neo in four different styles and variants, in each case brought to life through authentic everyday moments. Whether bohemian or pop, on social media or in print, the D-Neo campaign celebrates diversity.

    Duravit received a further “Special Mention” for its News Magazine #13. Duravit is renowned for sensuous bathrooms with a quality you can feel, and The Duravit News Magazine makes sure this feeling is communicated. The magazine’s refined style helps to breathe life into the editorial content, while giving clients and customers in over 40 countries the opportunity to immerse themselves in Duravit’s latest bathrooms.

    Duravit is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

    Main Image credit: Duravit

    Pauline Brettell / 03.12.2021

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