Donut Fear – a new carpet collection from Moooi Carpets

Moooi Carpets’ colourful collaboration with artist Jae Yong Kim is sure to deliver a smile and a sugar-rush…

Moooi carpets Donut Fear carpet collection

For Moooi, transforming a small ceramic design into a large 2D carpet is an interesting creative process. The interpretation of the design changes, so working with Jae Yong Kim to find the right designs was a fun challenge, with a very exciting outcome.

Jae Yong Kim loves donuts. Being an artist was his dream, and instead of eating them, he decided to use them as a canvas. In 2012, Kim put his first solo show of donuts on display. The exhibition ‘Lust for Donuts’ was a concept he was working on since 2010. Most of his work used to contain little colours due to colour-blindness. He used these donuts as a basis for making colour tests and ended up feeling comfortable with the results. The overwhelming response helped him to overcome his fear of using colours and revolutionised his donuts.


decorative hearts and donuts by Jae Yong Kim for Moooi collaboration

Image credit: Moooi / Jae Yong Kim

Kim made his Heart Donut thinking of ‘Color of my heart’  in year 2020. It is a heart shaped chrome donut with a multicoloured surface. Through this work, he attempted to express his wish to possess a heart filled with all different colours and happy inspirations. It felt like if he could have a colourful heart, he could then catch, absorb, and appreciate beautiful colors around his life.

The Spring Donut design is equally optimistic.”When Spring is just around the corner, I get so excited to see beautiful flowers blooming everywhere,” explains Kim.”Spring is precious for the natural colors and the quiet beauty. This marvelous season satisfies all senses in me. I tried to capture the flower, a symbol of Spring, on the donut, joyfully thinking how bright and sparkly the coming spring will be.”

Kim sees his work as a visual language that delivers smiles in a time where life isn’t always easy. The more challenges he faces, the brighter and shinier his work tends to be. It gives him strength and joy while creating it.

Seeing these bright and shiny designs transferred to the pile beneath our feet will definitely be bringing a smile to our faces.

Moooi Carpets is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Moooi Carpets / Jae Yong Kim