The Playford Hotel, a member of Accor’s exclusive MGallery Hotel Collection, has opened after a multi-million, two-year renovation. A strong, consistent design language has returned a sense of place to this iconic hotel and the carpet designs by Modieus underpin it all…
Located in Adelaide’s cultural precinct and notionally anchored in the Art Nouveau style, the hotel had lacked a single, unifying design approach. The client brief to the design team at Hachem was simple, bring back the wow! Every step of the journey through the reimagined The Playford Hotel, flooring specialist Modieus was able to add another layer to the narrative with designs, which mirrored the statements the carpets served to punctuate.
A monochromatic palette expresses a contemporary version of Art Nouveau in the hotel entrance. The entry experience provides a crucial counterpoint to the relentlessly angular and characterless urban buildings that surround it. This is design that nourishes the soul and captures the essence of a movement that embodies warmth, style and elegance.
In the grand hall, nature provides elegant, sinewy lines to inspire the movement of lighting and carpet patterns. Employing decorative elements within the existing space allows a simple, neutral and calming palette against the strong grounded carpet pattern and colouring. By identifying elements of contemporary design that complement the motifs and forms of Art Nouveau, Hachem was able to design a thoroughly modern interior that captured the character and romance of a glamorous era in travel.
“I have really enjoyed working with the team at Hachem,” said Leah Manwaring, Design Manager, Modieus. “The brief was to bring back the wow and I’m delighted that our carpet designs deliver that as well as sumptuous comfort for the guests at The Playford.”
The hotel continues to exude a contemporary Art Nouveau feel with beautifully appointed guestrooms and suites, luxurious amenities and personalised services. Materials of brass, leather and stone make no compromise on style in the standard rooms. In the suite, a pop of dusty pink, additional wall panelling detail, upgraded fittings and a larger footprint underline the step up in luxury. Exquisite details and high ceilings are hallmarks of the loft rooms. Influences are taken from lavish master suites of the era, with stylish materials and finishes creating a captivating and seductive private space.
Luma, derived from the word ‘light’ in French, is the reimagined restaurant at the heart of this beautiful boutique hotel. Working within a budget, Hachem revived a tired space through careful reuse of existing elements to minimise waste and delivered an Instagram-worthy dining room that has re-established The Playford as a destination venue. The feature artwork is an awe-inspiring contemporary lighting piece that goes all-out to create a powerful talking point for guests and visitors. The curved lines are echoed in the carpet design by Modieus.
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Main image credit: The Playford