Created in collaboration with some of the UK’s top industry experts, Geberit has released its Hotel Guest Experience Report for 2023. We paged through to have a look at what has become a valuable design resource…
Now in its third year, the Hotel Guest Experience Report delves into the current challenges and opportunities facing the hotel industry and serves as a resource for those designing hotels of the future. The report starts with a foreword from Ruth Slavid, a writer and editor specialising in architecture, landscape, lighting and construction. Slavid summarises the focus areas in the report including automation and hotels in the digital age, the importance of good storytelling and tackling skills shortages.
“We’re excited to collaborate with industry experts to discuss the current and future market trends that will impact the hospitality industry this year,” said Sophie Weston, Marketing Manager at Geberit UK. “As the hotel industry continues to evolve, we aim to provide valuable insights that will lead to exceptional guest experiences. In turn, this will generate repeat bookings and recommendations, creating long-term benefits for hoteliers.”
Image credit: Geberit
The must-read report includes contribution from Jane Pendlebury, CEO at The Hospitality Professionals Association (HOSPA), who explores technology in the sector and examines the potential for the industry to become fully automated. Also included is Wren Loucks, CEO & Creative Director at Be-kin, an award-winning interior design studio, who examines ritual, sensory rich experiences and social sustainability in hotel design. Loucks looks at how the differences in sensorial, cognitive, and physical abilities can be catered to by designing facilities to suit a range of needs, such as wheelchair accessibility, neurodiversity and an ageing population.
Image credit: Geberit
A main challenge the sector continues to face is staffing, which John Mullen, Senior Territory Sales Manager UK & Ireland at Revinate, discusses in the report. The Covid-19 pandemic meant that 121 million of the 330 million jobs in tourism around the world were lost in 2020, leading to nearly one in three jobs needing to be rehired when travel returned. Mullen emphasises the challenge of filling essential jobs in hospitality and tourism to make sure high-quality service is sustained and whether technology can play a part in maximising the guest experience.
Finally, Alon Baranowitz of Baranowitz + Kronenberg Architecture talks through the relevance of storytelling in the age of information and the art of inspiring guests with powerful stories.
Image credit: Geberit
By encouraging debate within this report and sponsoring initiatives such as Hotel Designs’ DESIGN POD, Geberit continually drives the hospitality industry forward to discuss and develop new and improved customer experiences.
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Main image credit: Geberit
