Following a dynamic pitch at Hotel Designs LIVE as a Product Watch Pitch Partner, Atlas Concorde shares how an ancient technique with modern a modern twist inspired its latest wall tile collection…
3D Wall Carve was born from the alchemy between creativity, innovation, and industrial capacity and further expands 3D Wall Design, a collection that contributed to the history of Atlas Concorde wall tiles. The collection features three-dimensional ceramic surfaces for furnishing walls with a dynamic look that combines the benefits of white body ceramic tiles with a powerful decorative impact. Walls decorated with abstract designs or sinuous patterns, sculpted and embellished by natural or artificial light, stand out in residential interiors, wellness and hospitality spaces, and retail venues.
“3D Wall Carve is the most recent stage of a journey that confirms that three-dimensional wall tiles are complete, elegant furnishings capable of infusing design and style into any type of interior space,” says Yuri Beghi, Marketing Director of Atlas Concorde. The new collection is inspired by the ancient know-how of stone carvers who are able to bring stone to life. The inspiration continued through the Italian Renaissance, visible in the pure beauty of plaster works that transferred the vitality of nature into art and architecture. Likewise, natural stone enters contemporary interior design with the evocative force of its textures perfected by time and rendered with an unprecedented three-dimensionality.
3D Wall Carve, inspired by natural stone, conveys a sensitive emotion to the eyes and touch, fully translating the detail and beauty of the artisan’s expert workmanship. The esthetic of the collection is evident in the extreme precision of the micro-reliefs that mark the surface, highlighted by the glaze finish that underscores the shape of the decorative motif with a luminous effect. The effect of natural stone comes to life in the dynamic shifting of lights and shadows on the natural shades chosen for the background: White, Ivory, and Pearl. The tiles’ surfaces are animated by carvings of different patterns: 3D Chisel is distinguished by its horizontal stripes inspired by combed concrete; 3D Leaf expresses a particular artistic character with its chiseled foliage design; 3D Whittle overlaps distinct horizontal reliefs with the softness of a dynamic ribbon motif.
“The three-dimensional texture brings out the minimalist graphics as well as lights and shadows, while the often irregular design conveys an artisanal allure even through it was created using a sophisticated hyper-industrial process.” – Designer, Piero Lissoni.
For 3D Wall Carve, Atlas Concorde once again called on the designer Piero Lissoni who developed a capsule of two patterns for the collection: 3D Sign and 3D Squares. To design these two structures, the designer drew inspiration from the relationship between technique and art, seeking to bring the authentic craftsmanship of handcrafted stone to the ceramic surface.
As he himself noted: “The three-dimensional texture brings out the minimalist graphics as well as lights and shadows, while the often irregular design conveys an artisanal allure even through it was created using a sophisticated hyper-industrial process.” For 3D Sign, Piero Lissoni chose the theme of abstract painting, with an irregular surface that creates an interplay of light and shadows. 3D Squares is a free interpretation of an artisanal micromosaic, with small irregular squares that create movement and character.
Produced in a 40×80 cm format, 3D Wall Carve is available in a palette of three colours: White, Ivory, and Pearl.
At a practical level, in addition to elegantly matching any floor, three-dimensional ceramic wall tiles are ideal for kitchens and in areas exposed to stains, heat, and moisture since they are easy to clean and emit no harmful substances.
3D Wall Carve is a collection dedicated to contemporary design to enrich spaces with a perception of craftsmanship and technique through a language of sensory emotions with infinite nuances.
Characteristics of the three-dimensional structures
3D CHISEL: Inspired by stones and cements with a combed effect, handmade by skilled artisans, the tile has a fine texture of irregular thin horizontal reliefs.
3D LEAF: The most artistic and decorative relief based on stylised natural elements treated as impressions of plant fossils, animated by a soft, spontaneous movement.
3D WHITTLE: The three-dimensional surface features a marked horizontal relief with thin lines that alternate with a ribbon motif to create a dynamic, harmonious rhythm. The entire surface is defined by the slight roughness typical of natural stone.
3D SIGN: Features an abstract, irregular earthy surface that exploits the interplay of light and shadows to camouflage the grid of joints between the tiles.
3D SQUARES: Has a lattice of small irregular squares that resembles a micromosaic with an artisanal appeal, and the particular arrangement of the shapes hides the joints between the tiles, giving the wall the appearance of a continuous surface.
Atlas Concorde was a Product Watch Pitch partner at Hotel Designs LIVE, which took place on May 11, 2021. The next Hotel Designs LIVE will take place on August 10, 2021
Main image credit: Ceramiche Atlas Concorde S.p.A