Victory House, London Leicester Square – MGallery By Sofitel is set to soft launch in August 2017 with the official opening in September 2017.
Overlooking London’s famous Leicester Square, Victory House offers 86 stylish and contemporary bedrooms which are sound-proofed for a cosy, boutique hotel experience. The property’s unparalleled location provides guests with privileged access to the capital’s world-renowned cinema scene and a front row seat to Leicester Square’s film premieres in the heart of the West End.
Located on the ground floor, the hotel will feature restaurant Petit Bistro which offers French-inspired cuisine using local produce and cocktails. Led by acclaimed restaurateurs, Ed Baines and Jamie Poulton (founders of Randall and Aubin), Petit Bistro offers chic, modern dining in an informal setting. Petit Bistro provides alfresco dining in the summer months, making it the perfect spot to relax and watch the world go by.
The hotel is within walking distance of Soho, Covent Garden, Piccadilly Circus and St. James, as well as London’s key historic landmarks such as the National Gallery and Somerset House. Designed by renowned architects Michealis Boyd, who have previously worked with Soho House Group to create lavish interiors for Soho Farmhouse and Babington House, the hotel’s rich cinematic history has been meticulously integrated into the design. Each room features 1950s film icons with black and white art deco interiors and soft teal, grey and beige furnishings, to create a quiet haven in the buzz of London’s cinema district. Black and white 1950s movie stars feature in the hotel’s corridors, as well as silent 1950s movies that are projected in the lift and lobby.
The building’s 19th century terracotta façade showcases the hotel’s rich heritage as a historic icon within the ever-evolving Leicester Square. Originally designed and built in the early French Renaissance style in 1898 by leading theatre designer Walter Emden, Victory House was previously known as Hôtel de l’Europe with a Parisian brasserie renowned as a popular dining spot in the West End.
Victory House, London Leicester Square is managed by Bespoke Hotels, owned by Criterion Capital and represents a new flagship for MGallery and its fifth property in the UK.
Michael North, Head of Hotels at Criterion Capital, commented on the opening: “We are proud to be working with Accor on our first hotel opening of the year. For this prime location, it was essential for us to partner with a brand that offered a strong global presence without sacrificing our objectives to create an original and innovative hotel experience. MGallery By Sofitel offers us the flexibility we needed to create memorable stays for our guests in a boutique environment. This opening is a significant strategic investment for Criterion Capital. We have a series of hotels scheduled to open in rapid succession across Prime Central London.”
Aiden McAuley, SVP Operations LUXE Europe at Accorhotels, said: “Victory House, London Leicester Square is the latest addition to the MGallery portfolio and a new flagship hotel for the brand. With its rich heritage and unparalleled views overlooking London’s cinematic hub, the property provides a unique offering in the heart of the West End and a cosy retreat in the buzz of the city. This year will also see the wider expansion of the brand with new openings in Europe and the Middle East.”
