Hotel Oscar, Madrid (Patrick Goff)

Hotel Oscar, Madrid
1000 423 Daniel Fountain
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Many things can drive the genesis of a new hotel chain, but mostly it is driven by personal views of owners. Room Mate was a response by three friends in Madrid to their inability to find an hotel that satisfied their view of what an hotel should be. Setting out objectively to list what they were looking for they created the first Room Mate Hotel. Following a well-trodden path, they looked for city centre ‘location, location, location’. They wanted creative design and value for money, personal service without unnecessary extras, just a good breakfast.

The formula worked and there are now a dozen hotels in Europe, the US and South America, each with its own personality and each with a person’s name to reinforce the sense of them as individuals. Oscar is the latest of the four Madrid Hotels, opening in a Bauhaus building in Chueca. Lead designer on Oscar was renowned Spanish Interior Designer Tomas Alia.

Hotel Oscar, Madrid

Photo from Hotel Oscar website

The designs for Oscar are youthful, bold and avant-garde, the overall image is sensual and sophisticated. The designer uses subtle variations of finish and texture to enrich the visitor experience.

The designer tried to create walls of contrast, using different materials to bring different qualities. In the public areas the lighting plays a principal role in softly changing the colours and subliminally transforming the space.

Hotel Oscar, Madrid

Photo from Hotel Oscar website

There are 75 rooms and suites arranged over seven colour–coded floors, which look out over the Plaza Vazquez de Melia. The predominantly white bedrooms all feature cool contemporary furniture and striking design flourishes such as bright block colour, bold patterns or giant monotone photographic images. If you want a night in, or a bite to eat before you go out and party, there is a restaurant, cocktail bar and rooftop terrace bar with plunge pool.

With curling organic forms allied to light and subtle colour accents Oscar breaks away from the vernacular to introduce a new aesthetic.

Daniel Fountain / 06.01.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.