Charismatic hotelier André Balazs’ plans for a first Standard Hotel outside of the US are well and truly under way as work has begun on converting the 150,000-square-foot Camden Town Hall annexe (pictured) into a 250-bedroom hotel.
Balazs, who has built his reputation with iconic hotels across the United States and the Chartered Firehouse in London, entered into an agreement with Crosstree Real Estate Partners.
The site is perfectly located on the Euston Road, in the up-and-coming district of King’s Cross where property prices have rocketed in the last five years. Plans for the site include a lobby on the ground floor with 10 floors above. It will include a rooftop bar and restaurant with a terrace.
Balazs is hoping to repeat the success he has had with the properties in Miami, Los Angeles and New York.
Photo: Camden Photos
