The power of nature revealed at The Glendower Hotel

150 150 Daniel Fountain
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An elegant and captivating design inspired by the powerful imagery of nature has lifted the lounge area of The Glendower Hotel to new heights in a beautiful bespoke woven floor from Wilton Carpets Commercial. Striking in its sheer size, the intertwining peacock feather creation with a radiant vivid blue at its heart suits the atmospheric interior of The Glendower to perfection. Reworked to form a feature element, the feather’s large scale is fused with a myriad of overlay effects and textures that fade and flow, in colours that complement the furniture and furnishings. The result is a carpet beautifully in-tune with the interior’s period detailing and furnishings, while remaining undeniably modern.

Situated in Lytham St Annes with views of the Irish Sea, the Great Western establishment called upon the experienced hand of APM Design to realise a fresh look for its lounge. Design Director, Andy McClusky, decided a bespoke carpet was the only way forward to realise the ambitions of the specialist’s initial concept:

“Nature was the inspiration for the design. We felt strongly that only a bespoke carpet solution would work for the project, as we wanted to use the feature design inner panel within the carpet to define the transition between circulation and seating areas in a subtle yet effective way. We drafted our initial concept and worked on the required colours, before meeting with Wilton to turn the concept into a finished design.”

The design team at Wilton were able to interpret APM’s conceptual work into a wool-rich bespoke axminster, working with the Flexiweave colour palette to deliver a base hue of beige accompanied by accent colours of royal blue and burgundy for a truly stunning creation. Covering some 350 square metres of lounge space, the design threads its way through the different areas of the lounge, bringing a sense of continuity and flow to the layout.

Installed by Kendal Quality Carpets, the carpet proves luxurious without dominating its surroundings, benefitting from clever colour combinations and intricate styling. Standing up to heavy traffic and resilient enough to retain its fabulous looks, this high quality woven axminster is sure to provide The Glendower with a beautiful carpet for years to come.

As Andy concludes, “This is not the first successful project we have undertaken with Wilton and we will be working with them again in the future. We would certainly recommend the company as we enjoy working with the creative team, developing our ideas and creating where possible a unique bespoke product.”

For further information contact Wilton Carpets Commercial on 01722 746000 or sales@wiltoncarpets.com

Daniel Fountain / 06.08.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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