Swinging Sixties ibis Styles Birmingham Airport NEC hotel opens

    150 150 Daniel Fountain
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    With the busiest UK airport and train stations outside of London, Birmingham has been a transport hotspot for decades. The original Mini Cooper was born in Birmingham and was doing laps of spaghetti junction long before it embarked on any Italian jobs. It is from this history that ibis Styles draws reference for the design of the newly opened ibis Styles Birmingham Airport NEC, infused with the retro colour palette of the sixties.Cool greys permeated with orange, turquoise and lime feature heavily throughout the hotel with polka dots adding a playful touch of colour. Lighting and furniture have been designed with historical references to the fashion of the era and spaghetti junction has been reimagined as a design on the carpets whilst vivid prints of industrial Birmingham structures hang on the walls.

    The ibis Styles Birmingham Airport NEC offers 166 well-appointed rooms, onsite restaurant, a bar and six meeting rooms. Continuing the theme of transportation into the lounge bar, the area has been styled as an aeroplane wing, perching on diner style seating.

    Inge Van Ooteghem, SVP Operations Economy and Budget Hotels, comments: “We are delighted to open ibis Styles Birmingham Airport NEC – a hotel that gives a retro nod to the era when travel was funky and a little bit cheeky too. We want our guests to experience the vibrancy and character of Birmingham from within the hotel walls, whether they are taking off on their holidays or doing business in the city.”

    “This is the second new opening for ibis Styles in as many weeks, with a further two hotels coming to Haydock and Barnsley in September. Ibis Styles is a growing economy brand in the UK, which places design and style, alongside comfort and quality, at its heart. It’s always exciting to see how the unique story and personality of each hotel will unfold and be embraced by guests.”

    Daniel Fountain / 14.09.2015

    Editor, Hotel Designs


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