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  • Swinging carpet at the Imperial hotel

    Daniel Fountain
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    Wilton Carpets Commercial is helping the Imperial hotel embrace the swinging 60s with a stunning bespoke woven carpet featuring throughout the bar of the Imperial Hotel in London’s Holborn district.The flagship of the Imperial Hotel Group, with 10 other hotels within central London, the Imperial has recently undergone an extensive refurbishment that plays homage to the 1960s building delivering an interior that captures the fun and frivolity of the period.

    The company responsible for the design of the hotel refurbishment, Trevillion Interiors Ltd worked with Wilton Carpets’ design manager Julie Robertson to create a statement carpet throughout the bar that captures the spirit of the 60s. Taking inspiration from an image of a pattern from the era along with tuft colours reflecting the décor – both supplied by Trevillion Interiors – Julie created a large-scale design. The result is a carpet that blends with the ambience of the interior, harmonising with some of the colours in the plain fabrics within the soft furnishing scheme.

    “The original Imperial hotel was demolished in the 1960s but some of the artefacts from this original building still remain lending the interior of the ‘new’ building an eclectic mix of styles,” explains Frances Blackham, design director, Trevillion Interiors. “Our client wanted an interior that neither dismissed this history nor the emotional attachment of its existing clientele.

    “With that in mind, we decided to embrace the 60s period and the lively, sociable lifestyle of the period seemed so appropriate for the bar area. The carpet is reminiscent of the designs made famous by Mary Quant and is delivered with powerful and vibrant colours so typical of the era.”

    Wilton Carpets also supplied a Neo Gothic influenced bespoke design for the restaurant of the Imperial, delivering a total of 1,000 square metres of woven carpet to the 488-room central London hotel.

    The woven axminster carpet is made from a performance blend of 80% wool and 20% nylon to provide these busy areas of the Imperial hotel with a carpet that is durable and that will retain its appearance over time. Manufactured on electronic Jacquard looms in Wiltshire, the carpet was supplied with the help of The Carpet Centre, Enfield.

    Daniel Fountain / 15.06.2011

    Editor, Hotel Designs

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