First opened in 1873 as the Midland Grand Hotel and designed by Sir George Gilbert Scott, the Grade I-listed landmark, St Pancras London, has long stood as one of London’s most iconic buildings, and has now rebranded as part of Marriott Bonvoy’s Autograph Collection…
St Pancras London is a masterpiece of High Victorian Gothic architecture, known for its red-brick façade, soaring spires, gold-leaf ceilings and hand-stencilled walls. Since its restoration in 2011, it has helped lead the transformation of King’s Cross into one of London’s most vibrant districts.
Image credit: Marriott International
The refurbishment began in January 2024 across Barlow House and Chambers Suites., and the rebrand has introduced a new guest experience shaped by time-honoured traditions — a series of rituals, storytelling moments and sensory details inspired by the hotel’s 150-year history. It will also see the iconic London hotel undergo an extensive refurbishment to its 245 rooms and suites spread across both Barlow House and the Chambers Suites.
From check-in to turndown, the guest journey has been reimagined through carefully timed rituals and thoughtful touches. Guests are greeted with 19th-century porter-style scripts and discover in-room poetry, vintage postcards, and a Library of Time offering a curated selection of historic stories.
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Three daily rituals honour moments in the hotel’s history: the 19:35 G&Tea ritual nods to the year the Midland Grand closed; the 5:05pm punch ritual marks its 1873 opening; and poetry sessions at 20:11 reflects the hotel’s 2011 reopening with readings of Sir John Betjeman’s poetry. Elsewhere, QR code–guided hotel tours unlock its hidden architectural stories, while the spa offers travel-inspired treatments that echo the hotel’s railway heritage.
“This rebrand brings fresh meaning to every part of the guest journey,” said Ed White, General Manager, St Pancras London. “It allows us to honour the building’s legacy while offering something personal, thoughtful and designed to stay with guests long after they leave.”
Image credit: Marriott International
“St Pancras London is exactly the kind of property Autograph Collection was created to celebrate — rich in character, rooted in place, and full of story,” commented Sandra Schulze-Potgieter, Vice President, Premium and Select Brands, Europe, Middle East and Africa, Marriott International. “This new chapter brings that story to life in a way that’s that feels both intentional and unforgettable.”
Its 245 rooms and suites reflect that legacy, blending original features — arched windows, lofty ceilings — with layered textures and bespoke design. Booking Office 1869, once the station’s ticket hall, serves seasonal menus and live music beneath a soaring iron-and-glass canopy. Next door, The Hansom — named after the cabs that once lined the forecourt — offers an elegant lounge for afternoon teas, Champagne toasts and informal meetings.
Perfectly located above St Pancras International and King’s Cross Station, the rebranded hotel is a fitting base for a stay shaped by connection, legacy and the passage of time.
Main image credit: Marriott International
