Sneak peek: new talents showcased at Surface Design Show

As we gear up for this years rendition of Surface Design Show, a key event for architects and designers to explore the best in surface material innovation, we thought we would introduce some of the new movers and shakers as the focus of this years show throws a spotlight on new talent in the design industry…

showcasing designs at surface Design show, Mehreen Ali Studio is inspired by new organic shapes

As the exhibition hall gets ready to welcome more than 180 exhibitors to the 2023 edition of Surface Design Show, 30 new talents will be amongst them with the best in new innovations and design represented from across the world by designers not only from Great Britain but also Sweden, The Netherlands, Argentina, Malaysia, Denmark and Thailand.

Curated by Chief Creative Director at Trendease International, Jennifer Castoldi, and in Partnership with, the New Talent section will again inspire and excite visitors whilst at the same time supporting those starting their career in the design world. The ‘class of 23’ New Talents will feature amongst others biomaterials, natural materials, digital print, textiles, furniture, wallcovering, weaving and biopolymers.

“Trendease International is delighted to be scouting the New Talent at Surface Design Show,” said Jennifer Castoldi CEO and Chief Creative Director, Trendease International. “Due to the success of this feature, we have expanded the scope of talents to include: architecture/interior design and professional services, material innovation, biomaterials, surface design, textiles, upholstery, wallcoverings, window treatments, floor coverings, furniture/case goods and lighting – categories we know will interest the design professionals attending the exhibition.”

bold butterfly wallpaper print by Lydia Hill Designs

Image credit: Lydia Hill Designs

Lydia Hill Designs creates luxurious wallcoverings and textiles that transform spaces into a dynamic oasis of colour, pattern and texture. Often inspired by nature, archival design, or even endangered wildlife, these unique digitally printed patterns add a contemporary twist to traditional design. Her approach to design is very fluid and can adapt to suit a variety of styles, colour palettes and outcomes. Whether it be for home furnishings, home décor, art prints, accessories, or even giftware, her passion for creating unique and captivating print designs always inspires.

Studio Lionne van Deursen is a material research and product design studio. The studio focuses on experimental research to give insight into the possibilities of new materials. An ongoing project is a research into a material made of bacterial cellulose. In the studio, an organically grown material is developed and the products are handmade. During the design process, the material is used as efficiently as possible leaving minimal waste of the grown material.

Through incorporating elements of nature in their design and work, Mehreen Ali Studio is inspired by new organic shapes and textures to create unique pattern styles. The style of work is embodied by a hand painted and illustrative aesthetic, pursuing rich tonal quality and saturated colour. This is then combined with a digital design processes to achieve seamless repeat pattern and refined prints. Mehreen Ali’s collections aspire to bring a striking, contemporary feel to every day living through sophisticated designs and a trend focused colour palette.

Yejoong’s project brings new life to traditional Korean crafts, namely lacquer and shell inlay

Image credit: Yejoong Choi

Yejoong Choi will showcase its latest series of maximalist chairs, this project is called ‘Kkoch-Galam’ meaning ‘a river with flowers’. Yejoong’s project brings new life to traditional Korean crafts, namely lacquer and shell inlay, and shows how these specialists techniques can be applied to contemporary design. The collection has a seasonal theme, and each chair is named after each season. The shell inlay of each seat represents flower blossoms, typical of each season, falling on the water’s surface.

Volume Created & Spared is a start-up by design agency Volume Creative. Born from a desire to support brands in re-using their own waste by turning waste into beautiful objects, furniture, art and surfaces. They use their design expertise to provide innovative solutions for waste to ensure that it is spared from landfill and re-purposed into something beautiful, giving it another life.

Another exhibitor on this platform, Antonia Claudie is committed to changing the textile industry, devoted to craftsmanship, prioritising quality over quantity. Through sustainable practices and ethically sourced materials, the effect is always beautiful and long-lasting designs. Antonia Claudie focuses on a circular design process, using natural materials and dyes, lessening the negative impact on the planet. The brand stands for a no waste policy with only made to order pieces, avoiding overproduction. Any material offcuts are turned into accessories or art pieces.

The innovations brought to the design table by the New Talent, will be framed by the new and innovative materials of the already established surface specialists exhibiting at the show from the February 7 – 9, 2023 at the Business Design Centre, London.

Main image credit: Mayyadah Hameed