Roca approaches 100th anniversary

    150 150 Daniel Fountain
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    Roca Corporación Empresarial, S.A. is the parent corporation of a group of companies dedicated to designing, manufacturing and selling bathroom products to architects and interior designers. A world leader in the bathroom industry Roca is active in over 135 markets. It also has an area dedicated to the production and sale of floor and wall tiles in the ceramic tile division.

    Founded in 1917, Roca produces and sells everything required to fully equip the bathroom space and you can research their full range through the Directory listings. Over the last few decades Roca has developed an identity through design, characterised by the mesmeric Hadid-designed showroom at Imperial Wharf, next to London’s Chelsea Design centres. Excellence in design and constant adaptation to new market trends have become company hallmarks, accelerated by their acquisition of the Laufen brand.Inherent in this approach are strong environmental credentials, shown in the development of new technologies applied to devices which minimise the consumption of water and energy . The bathroom business claimed world leadership position in the early months of 2006.

    At the cutting edge in design Roca’s extraordinary international expansion creates the need to offer versatile products that adapt to the cultures of the different markets in which it operates. For this reason, in 2005 the Roca Design Centre was redefined, centred on research into design trends on the basis of a multicultural, multidisciplinary approach, and the search for and coordination of first-class technological suppliers throughout the world.

    The Roca Design Centre has enjoyed the collaboration of the most prestigious architecture studios (Chipperfield, Herzog & de Meuron, Moneo, Ferrater) and design firms (Giugiaro, Schmidt & Lackner, Benedito Design). This focus on design has been rewarded with several distinctions and awards at both national and international levels. The design emphasis really grew with the 2008 Roca Barcelona Gallery, the company’s flagship building and its centre for social, cultural and exhibition activities. A product of Carlos Ferrater’s OAB architecture studio this was the first of the design centres of which Hadid’s Chelsea landmark is one of the latest.

    Daniel Fountain / 13.04.2015

    Editor, Hotel Designs


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