Anti Copying in Design (ACID) is delighted to announce the appointment of Rob Law, MBE, Managing Director of Magmatic Ltd. and the originator of Trunki, to its illustrious group of ACID Ambassadors.
ACID Ambassadors are tireless in their support of the preservation of design originality, ethics and respect for intellectual property and ACID is honoured to have influential Ambassadors representing our purpose and spreading goodwill. Rob Law joins design legends such as Sebastian Conran, Kevin McCloud, new high flier Lee Broom and many others who are outspoken advocates of ACID’s work.
On being appointed as an ACID Ambassador, Rob Law said: “We need basic design protection in the UK and ACID is campaigning tirelessly to enhance the rights for designers. I’m proud to offer my support as they continue to lobby to improve design law and help creative industries keep their competitive advantage. As a designer and entrepreneur, we all dream our designs will become commercially successful, once they are it’s a sad fact of life they get copied. ACID supports designers through what is often a traumatic time to inform and lobby for better rights.”
Dids Macdonald, OBE, CEO of ACID said: “No-one knows more than Rob how heart-breaking it is when one’s ideas are taken blatantly and the law, as it stands, does not appear to support him and others like him, so I very much welcome his advocacy in the continuing fight for fair competition and a strong IP framework which will support design champions, something which is in the DNA of the UK and about which we excel.”
Nearly 20 years after its first launch, today also marks the launch of ACID’s Advisory Council of which Trunki are represented by IP officer, Laura Breen. The objective, by bringing 16 industry representatives together, is to provide strategic guidance in line with ACID’s mission, vision and objectives.
This will ensure ACID’s position as one of the leading voices for design and intellectual property in the UK and that ACID continues to grow and gain traction within IP policy making. ACID is determined that its credentials are maintained, whilst seeking ways in which ACID broadens its remit to protect intellectual property more effectively and achieve growth for its members and the broader design community.