Renaissance to renovate half of North American hotel portfolio this year

    1024 683 Katy Phillips
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    Renaissance Paris Vendome Hotel also gets a makeover as group plans to launch in 16 new locations.

    Renaissance Hotels has confirmed marquee renovations around the world, including nearly half of the brands hotels in North America.

    The brand is also slated to debut in 16 new neighborhoods globally in the next 12 months, including Chelsea, Philadelphia, Warsaw, Taipei and Hangzhou.

    “We have been on a journey to evolve our hotels’ design to reflect what the Renaissance brand offers today: a sense of clever theatricality and an open invitation to experience something a little unexpected during our guests’ travels,” said George Fleck, Vice President of Global Brand Marketing & Management, Renaissance Hotels. “The brand’s design momentum coupled with our engaging Navigators and entertaining Evening Bar Rituals are sure to inspire stories worth sharing among travelers and locals alike.”

    Inspired by the notion that Renaissance Hotels can set the scene for the spontaneous to happen, the brand’s design strategy leverages architecture, interiors and art together – creating what it says are engaging elements and inviting guests to go “off-script” and experience something they weren’t planning.

    “Whether a new build, conversion or renovation, the design of each Renaissance hotel employs different principles to create a dynamic tension and theatrical spirit that introduces an unexpected sense of the neighborhood to our guests,” said David Kepron, Vice President, Global Brand Design Strategies, Marriott International. “There is an overarching and recognizable design DNA that sets the stage for stories worth re-telling, but Chelsea will feel very different than Charleston, as will Paris and Philadelphia.”

    Following the recent opening of Renaissance Paris Republique Hotel, the brand will the complete a multi-million dollar renovation of Renaissance Paris Vendome Hotel this month.

    Designed by Didier Gomez, the 97-room hotel is inspired by the fashion designers and jewelers that have had their salons in the square. With creatively layered patterns and textures throughout the interiors, each guestroom features statement art pieces of French feminine style that wrap the ceiling, a signature of the brand.

     

    Katy Phillips / 02.05.2018

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