Two new openings for the lifestyle hotel brand in Majorca and Turkey.
TUI Group’s two year-old lifestyle hotel brand TUI Blue has grown its portfolio to ten hotels, with the addition of TUI Blue Rocador in Majorca and TUI Blue Marmaris on the Turkish Aegean.
The newly opened TUI Blue Rocador 4-star hotel is located directly on the beach in Cala d’Or in the southeast of Majorca and offers 211 rooms. The TUI Blue Marmaris – also 4-star – has begun receiving its first guests, offering 279 rooms spread across cottage-style villas in a pine forest.
Both hotels focus on adults and couples and can be booked by guests over 16. TUI says the Blue brand offers a ‘modern interpretation of typical regional cuisine’, cutting-edge technology and the Bluef!t concept for fitness, wellness and nutrition.
“With TUI Blue, we have launched a hotel brand that blends TUI’s quality and brand propositions with entirely individual and authentic holiday experiences,” said Erik Friemuth, Managing Director TUI Hotels & Resorts. “The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.”
“This new type of hotel is now represented by ten hotels in eight countries,” added Artur Gerber, Managing Director TUI Blue. “We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”