Opportunity knocks to restore harmony among customers with Geberit DuoFresh

150 150 Daniel Fountain
  • 0

A recent survey of 1,000 homeowners conducted by leading sanitary systems brand Geberit found that nasty niffs in the bathroom were a problem for 87% of people. The rise in number of en-suite bathrooms in loft conversions and cloakrooms converted from under stairs cupboards is exacerbated the issue, with these spaces often lacking much in the way of natural ventilation. The survey, which looked into the bathroom habits of UK consumers, found that 29% of respondents are bothered most about odours when using the toilet, with a further 23% of home-owners stating that people not using air freshener after using the bathroom which annoyed them the most.

Retailers stocking the Geberit DuoFresh odour extraction system are therefore in a privileged position, not only to be able to extend their profit margins by up-selling from a standard framing system, but also to restore harmony to households throughout the country, simply by explaining the virtues of this clever, simple to install, technology to their customers.

Bringing a whole new feeling of freshness to the bathroom, Geberit DuoFresh extracts nasty odours from the bathroom without the user even knowing it is there, as it is cleverly concealed within the cistern behind the wall. Even a bathroom that is poorly ventilated will be left with pure fresh air, as active carbon filters clean the air and resupply it to the room. Rather than simply masking an odour as with an air freshener, any lingering unpleasant smells are dealt with directly in the pan, where clean air is gently expelled as soon as the push-button on the flush plate is activated. Even better, with Geberit DuoFresh even the flush water emits a pleasant smell thanks to a practical insert for in-cistern blocks, which offer a discreet alternative to unsightly rim blocks.

While nasty bathroom niffs may not be the easiest subject to talk about with customers, Geberit DuoFresh offers many additional benefits besides leaving the bathroom feeling fresh and clean that are well worth highlighting too.

Geberit DuoFresh is less harmful to the environment than having to resort to using an aerosol, whilst the bathroom will look more uncluttered too, and with no need to open a window in bathrooms that do have natural ventilation, customers can save on their heating bills during the colder months too. Furthermore, the system works alongside Geberit’s Sigma dual flush concealed cistern, so it has water-saving credentials too, whilst customers can choose from a range of stylish Sigma40 flush plates for the finishing touch.

To find out more about how retailers can help restore marital harmony and banish family feuds with Geberit DuoFresh visit www.geberit.co.uk or call Geberit on 0800 077 8365.

Daniel Fountain / 24.03.2014

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.