New NOVUM Style hotel at Stuttgart’s Pragsattel, opening in 2019

NOVUM Style
1000 636 Daniel Fountain
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Stuttgart is getting a designer business hotel – a NOVUM Style Hotel with more than 200 rooms is being created at the Pragsattel. Construction will commence in mid-2017, and the hotel is scheduled to open in 2019.

The hotel will be part of a high-rise with twelve floors. The project development is done by a joint venture between AVONIA Real Estate GmbH (Leinfelden-Echterdingen), Merkur Development Holding GmbH (Rüsselsheim) and OSWA Planen und Bauen GmbH (Ingersheim).

For the project, the property Leitzstrasse 52 was purchased at the Pragsattel. The project company Stuttgart Leitzstr. 52 GmbH has planned a hotel and office complex with an approx. 11.000 m² large overground gross floor area. Thanks to the Hamburg-based NOVUM Hotel Group, a strong hotel partner could be secured, which will operate the property as a Novum Style Hotel.

A building permit will be requested within the next weeks. “We are expecting the project to be approved in early 2017” explains Marcel Djafari, CEO of OSWA Planen und Bauen GmbH. The property with an area of more than 3.000 m² is located near the Mercedes-Benz Bank and Stuttgart’s Theaterhaus. The total investment volume amounts to about €36 million and completion is anticipated in 2019. “We are convinced that we can realize an attractive product with this lot size and utilization mixture of approx. 2/3 as a hotel and the remaining 1/3 as corporate offices.” says Marcus Hientzsch, CEO of Merkur Development Holding GmbH.

More than 200 hotel rooms will be spread among the building’s twelve floors, which will offer an incomparable view on nearby Killesberg and Stuttgart’s city centre. “We were convinced by this property right from the start, thanks to its proximity to the inner city and its exposed position,” reports David Etmenan, CEO of the NOVUM Hotel Group.

The marketing for the 4.000m² of office buildings is scheduled to begin in Q4 2016. The office areas will be located in a dedicated part of the building, divided in six overground floors, each with approx. 600 m² of rentable areas. A dual-level parking lot with over 126 parking spots will be created under the whole complex. “We are glad to be able to offer modern, connective office areas in Stuttgart, in a phase of increasing areas shortages around the city” says Reimund Sigel, CEO of AVONIA Real Estate GmbH. Colliers Stuttgart has been tasked with the leasing.

Daniel Fountain / 10.08.2016

Editor, Hotel Designs

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