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Novum and Wyndham sign multi-development Euro deal

1024 682 Katy Phillips

A long-term development agreement between Novum Hospitality and Wyndham Hotel Group has been announced, with both companies developing new hotels in key destinations across Europe, including Germany, Austria, Belgium, The Netherlands, Poland, UK and Republic of Ireland.

Founded in 1988, German-based Novum Hospitality has grown to become one of Germany’s largest hotel management groups, boasting over 20,000 rooms across 160 hotels. The new agreement with Wyndham Hotel Group means any new hotels developed will join the Novum management portfolio under the Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.

Growth Opportunity

Discussing the new agreement, Christian Michel, vice president development central & Eastern Europe (EMEA) Wyndham Hotel Group, said: “Novum Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complement our development objectives in this dynamic market.

“Europe offers tremendous potential and working with Novum Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations.”

Novum CEO and owner David Etmenan added: “This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us. We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future.”

NOVUM Hospitality planning a niu hotel in Regensburg

850 562 Daniel Fountain

The niu growth engine is going full speed ahead, with over 35 niu hotels currently planned. One of these exciting projects is the niu Sparrow in Regensburg.

The design for the new hotel of this unique midscale brand is being jointly developed by NOVUM Hospitality and the interior designers Bachhuber Contract GmbH & Co KG.

The niu Sparrow is thus the first hotel of the NOVUM Group to open in Regensburg and offers a perfect starting point for seeing Regensburg, with the railway station, cathedral and city-centre all within walking distance.

The current plan is for guests to be able to check into the 258 rooms from August 2019.

David Kellet (IHG), David Etmenan (Novum)

IHG, NOVUM Group sign landmark deal to develop 20 hotels across Europe

1024 733 Daniel Fountain

InterContinental Hotels Group (IHG) and NOVUM Hotel Group, one of the largest hotel groups in Germany, have both announced the signing of a Multiple Development Agreement spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies.

IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion.

Hamburg based NOVUM Hotel Group currently has 99 hotels across Germany including their own brand hotels, and those developed in partnership with IHG will be franchised.

Ron Shepherd, Chief Development Officer, IHG, Europe, said: “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”

Adds David Etmenan, Chief Executive Officer & Owner, NOVUM Group, “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”


New NOVUM Style hotel at Stuttgart’s Pragsattel, opening in 2019

1000 636 Daniel Fountain

Stuttgart is getting a designer business hotel – a NOVUM Style Hotel with more than 200 rooms is being created at the Pragsattel. Construction will commence in mid-2017, and the hotel is scheduled to open in 2019.

The hotel will be part of a high-rise with twelve floors. The project development is done by a joint venture between AVONIA Real Estate GmbH (Leinfelden-Echterdingen), Merkur Development Holding GmbH (Rüsselsheim) and OSWA Planen und Bauen GmbH (Ingersheim).

For the project, the property Leitzstrasse 52 was purchased at the Pragsattel. The project company Stuttgart Leitzstr. 52 GmbH has planned a hotel and office complex with an approx. 11.000 m² large overground gross floor area. Thanks to the Hamburg-based NOVUM Hotel Group, a strong hotel partner could be secured, which will operate the property as a Novum Style Hotel.

A building permit will be requested within the next weeks. “We are expecting the project to be approved in early 2017” explains Marcel Djafari, CEO of OSWA Planen und Bauen GmbH. The property with an area of more than 3.000 m² is located near the Mercedes-Benz Bank and Stuttgart’s Theaterhaus. The total investment volume amounts to about €36 million and completion is anticipated in 2019. “We are convinced that we can realize an attractive product with this lot size and utilization mixture of approx. 2/3 as a hotel and the remaining 1/3 as corporate offices.” says Marcus Hientzsch, CEO of Merkur Development Holding GmbH.

More than 200 hotel rooms will be spread among the building’s twelve floors, which will offer an incomparable view on nearby Killesberg and Stuttgart’s city centre. “We were convinced by this property right from the start, thanks to its proximity to the inner city and its exposed position,” reports David Etmenan, CEO of the NOVUM Hotel Group.

The marketing for the 4.000m² of office buildings is scheduled to begin in Q4 2016. The office areas will be located in a dedicated part of the building, divided in six overground floors, each with approx. 600 m² of rentable areas. A dual-level parking lot with over 126 parking spots will be created under the whole complex. “We are glad to be able to offer modern, connective office areas in Stuttgart, in a phase of increasing areas shortages around the city” says Reimund Sigel, CEO of AVONIA Real Estate GmbH. Colliers Stuttgart has been tasked with the leasing.