Fashion designer Jack Irving, who famously dressed Lady Gaga in that urchin dress, was commissioned to create giant rocket sculpture for the milestone anniversary of the hotel…
Mondrian Shoreditch, situated in the heart of London’s creative and cultural hub, has collaborated with fashion designer-come-artist, Jack Irving, to unveil a striking inflatable sculpture on the façade of the hotel. Irving has designed an abstract inflatable rocket, Futura, measuring 12m wide x 8m high, in a bronze mirror nylon finish to covers the entire front façade – conceptualised to ‘blast Mondrian into the future’, the piece empowers the positive drive towards reaching higher ambitions and the futuristic bronze form shows Irving’s own artistic impression of a space rocket blasting off.
“I wanted to create a sculpture that represents the future of Mondrian, that both draws people in and celebrates the playfulness of the brand,” commented Irving. “I’m really proud of Futura and the message that it signifies.”
Irving is perhaps best known for his work with Lady Gaga, who is a longstanding fan and has worn many of his pieces – the most famous of which is the Sea Urchin Showgirl inflatable dress, not to mention the three outfits featured in her acclaimed Netflix documentary. Inside the hotel will be two pieces from Jack’s archive which have also been worn by Lady Gaga and Paris Hilton. The two holographic dresses will be displayed in the lobby’s Infinity Room for guests to view.
“We’re so excited to be working with Jack on this collaboration. We knew we wanted to unveil something out-of-the-ordinary and special for our first anniversary,” said David Lockhart, Mondrian Shoreditch General Manager .”For us, the birthday rocket sculpture encapsulates all that we have achieved in the last year after opening in the midst of the pandemic, and demonstrates our positive attitude for the future. We endeavour to work with local talent where we can, and are so pleased that Jack has been the one to bring our vision to life so brilliantly.”
The rocket was officially installed on 31st August, and is located on the hotel’s canopy rooftop on Curtain Road, where it will stay for two months across London Fashion Week and London Design Festival. Hotel guests, diners and East London locals are encouraged to take part in the celebrations using the hashtag #MondrianBirthdayBlast.
This October will also mark the first anniversary of refreshed members’ club, The Curtain Club. Representing a collective of forward-thinking, diverse and driven individuals, The Curtain Club offers a relaxed co-working space, wellness & fitness and unique social spaces that blurs the lines between work and fun, and business and culture. Its curated calendar of events span music, wellness, art, film and fashion.
As a leading lifestyle brand, Mondrian recognises the cultural vibrancy of a place and elevates it – intertwining guest offerings with local highlights, bringing the essence of East London to the hotel and vice versa. Since its opening a year ago, Mondrian Shoreditch has sought to collaborate with local personalities and artistic pop ups, and will continue to do so into the future.
Main image credit: Mondrian Shoreditch / Jeff Moore