Melia International announces surprise move into Iranian market

Melia International - Iran
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Meliá Hotels International has made the surprising announcement that it is to enter into the Iranian market with the Gran Melia Ghoo Hotel.

Developed by Iranian businessmen and investor, Ahad Azim Zadeh, the hotel will be situated in the largest mixed residential, commercial and hotel complex to be developed in Iran – currently being built in Salman Shahr, a popular holiday destination on the Caspian Sea.

Referred to as the “Ghoo Middle East Diamond”, this new development is set to be a year-round business and holiday destination, featuring two residential towers, a sports centre, parking and a retail mall – all within an area of 180,000 square metres. The Gran Meliá Ghoo Hotel itself will occupy a 130-metre high tower, with 319 deluxe rooms of different types, including a Presidential Suite measuring more than 500-square-metres

“We have always been pioneers in the development of new markets in the travel and tourism industry, so it is a fantastic challenge for us to be involved in a project which is so important for the future of the industry in this country, in a historic moment for the international relations within the area,” says Gabriel Escarrer, Vice Chairman and CEO of Meliá Hotels International. “We firmly believe in Iran’s tourism potential and I am also very proud to have earned the trust of our partners in the management of this hotel, a further demonstration that we are a significant international player for the most prestigious hotel projects anywhere in the world,” he added.

Daniel Fountain / 12.03.2016

Editor, Hotel Designs

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