From the shores of Lake Como to the caves of Cappadocia, the Marriott pipeline for 2025 promises to deliver some hot hotel openings, punctuated by elegant interiors and destination-driven design…
While hotel opening dates and brand pipelines are notoriously unreliable, with Q1 often sliding seamlessly into Q3, it is always reassuring to see a list of exciting new developments, along with some inspiring transformations, that we can pencil into our designer diaries for 2025.
Marriott, as always, would appear to cover all the bases with new properties opening in the well-trodden capitals of the world, while breaking ground in those territories that are still preparing to be included our collective bucket list!
Casa Brera, a Luxury Collection Hotel, Milan: January 2025
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Casa Brera, a Luxury Collection Hotel, Milan, is set to officially join the prestigious Luxury Collection portfolio in January 2025, following its opening in Autumn 2024. Located just steps from the charming Piazza della Scala, Casa Brera is the result of the careful restoration of a historic building to bring a blend of Milanese heritage and cosmopolitan flair under the direction of designer Patricia Urquiola.
The hotel’s 116 elegantly designed guestrooms reflect the spirit of Milanese art, culture, and design, seamlessly combining timeless elegance with contemporary touches. At its heart lies Scena, a fine-dining restaurant focused on authentic and innovative Italian cuisine, complemented by a collection of unique venues: the all-day lounge bar Casa Brera Living, the panoramic rooftop and skybar Etereo, and the traditional Japanese restaurant Odachi.
Cappadocia Marriott Hotel, Türkiye: January 2025
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Nestled in Cappadocia’s surreal landscapes, Cappadocia Marriott Hotel will be the region’s newest hotel, offering a sophisticated gateway to this historic area. Ideally located near Göreme, guests enjoy effortless access to UNESCO-listed treasures such as Göreme National Park, the Open-Air Museum, and the region’s legendary underground cities.
Reflecting Cappadocia’s natural beauty, the hotel’s architecture is crafted from locally sourced stone, complemented by a warm terracotta and muted green palette throughout, creating a tranquil ambiance in harmony with the surroundings. With 298 thoughtfully designed guestrooms, the hotel provides ultimate comfort and relaxation, enhanced by the revitalising Health Club & Spa, a state-of-the-art fitness centre, and both indoor and outdoor pools.
The Palace, a Luxury Collection Hotel, Madrid: March 2025
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An icon reimagined, formerly The Westin Palace, Madrid has undergone a major transformation to embark on the hotel’s next chapter as The Palace, a Luxury Collection Hotel, Madrid. Originally commissioned by King Alfonso XIII in 1912, the hotel is uniquely positioned in one of the city’s most historic districts, part of the recently designated UNESCO World Heritage Site, the Landscape of Light. The comprehensive restoration encompasses the entire property, from its 470 guestrooms to its shared spaces, seamlessly blending its storied heritage with the modern needs of today’s travellers.
An architectural landmark, the hotel’s facade has been meticulously restored to its original splendour, recovering the colours, ornamental details and original structures of the hotel as it was originally inaugurated in 1912. Inside, guests are immersed in the theatrical interiors throughout the residential-style guestrooms, public areas, meeting facilities, and fitness centre.
W Florence: Q2 2025
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Bringing the W Hotels brand to the iconic Tuscan city of Florence, W Florence is set to become a vibrant social hub in the heart of the artistic city. Perfectly situated just steps from the picturesque Ponte Vecchio riverfront and the majestic Duomo, the hotel will serve as a modern and sophisticated gateway to the city’s world-renowned art, thriving culinary scene, and the prestigious shopping district of Via de’ Tornabuoni.
Featuring 119 meticulously designed guestrooms, including 16 opulent suites, W Florence will embody cutting-edge style and distinct design. The highlight, the Penthouse Suite, promises an expansive living space, a private terrace, and breathtaking views of the Duomo and Santa Maria Novella church. The ground floor will host the iconic W Lounge, which seamlessly integrates indoor and outdoor spaces around a central, partially covered courtyard, offering guests and locals a rare and coveted experience. The lavish rooftop garden will offer unique panoramic views alongside cocktails and small bites and aims at becoming a vibrant social hub where classic sophistication meets contemporary flair.
Four Points by Sheraton São Vincent Laginha Beach: Q2 2025Â
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The opening of Four Points by Sheraton São Vincent Laginha Beach will mark Marriott International’s entry into Cape Verde. Nestled in a crescent-shaped bay in Mindelo, a port city in Northern São Vicente Island known for its colourful and animated carnival celebrations, the resort will offer an authentic sense of place paired with breathtaking vistas of the Atlantic Ocean, Four Points by Sheraton’s genuine services, timeless comfort and style.
Modern design encapsulates a relaxing summer feel throughout the resort’s public spaces and 128 spacious guestrooms and suites, which are adorned with wooden furniture, woven cane light fixtures, decorative wall plates and pattern cement tiled flooring. The resort offers direct access to the pristine water of Laginha Beach via a skybridge on the first floor, which is also home to an infinity edge pool and pool bar. The resort will also feature two restaurants and bars, a fully equipped fitness centre and spa, a sky garden and retail shops, catering to all needs of modern travellers.
The Lake Como EDITION: Q2 2025Â
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Located on the western shore of the prestigious Lake Como, this 19th-century gem is just a short drive from central Milan. The hotel features 145 guestrooms including two bespoke penthouse suites, a vibrant lobby bar, a unique floating pool and dining venues offering breathtaking views of Lake Como and the Bellagio mountains. This historic property will be transformed into a luxury lifestyle destination, breathing new life into Lake Como while honouring its rich heritage. Guests can indulge in a curated lifestyle experience that reflects the spirit and culture of its stunning location. EDITION’s second home in Italy promises a seamless blend of innovative design, modern luxury and exceptional service, all under one roof.
JW Marriott Crete Resort & Spa: Q2 2025Â
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JW Marriott Crete Resort & Spa marks the brand’s debut on the stunning Cretan seafront. Set in the picturesque locale of Marathi, near Chania, the resort is designed by Athens-based architecture firm Block722, envisioning a serene escape with a modern silhouette that harmonises with a relaxed, mindful pace.
Spanning 100 acres of coastal beauty, JW Marriott Crete Resort & Spa seamlessly blends modern elegance with the island’s rich heritage across its 160 luxurious guestrooms, suites, and villas. Each accommodation offers direct sea access and interiors that merge contemporary aesthetics with the oceanscape. Adorned with fragrant blossoms, olive trees, and herb gardens, the resort translates its abundant natural surroundings into nourishing culinary experiences, sheltering five extraordinary dining venues drawing inspiration from local flavours, and featuring ingredients sourced from the JW Garden.
The resort cultivates mindfulness and a deep connection to the present throughout, offering serene spaces and unique outdoor wellness experiences at the resort’s spa ANOSEAS that invite relaxation and discovery. Among its many treasures is Linovrochi, a subterranean sanctuary nestled within a cave, where guests can rejuvenate and connect with nature through private and guided meditation sessions.
Morea House, Autograph Collection, South Africa: Q2 2025Â
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Just steps from the iconic Camps Bay Beach, Morea House, Cape Town’s first Autograph Collection hotel, offers guests inspiring views of both the Atlantic Ocean and Table Mountain. This elegant sanctuary features 90 meticulously designed guestrooms, each inspired by the natural beauty of the region with a colour palette reflecting the earth, sea, and vibrant local culture. On the third floor, a stunning terrace provides sweeping ocean views, paired with a chic tapas restaurant and bar—ideal for sunset gatherings. On the ground floor, guests can savour a delicious fusion of Middle Eastern and Mediterranean cuisine, perfect for a deeper dive into local flavours.
Embracing Cape Town’s vibrant outdoor lifestyle, the hotel offers an array of activities, from invigorating cold ocean plunges and rock climbing to serene yoga sessions upon request. For a restorative experience, the Wellness Spa offers signature treatments like the Cocoa Bliss Ritual and Cape Malay Massage, merging traditional healing with contemporary wellness for the ultimate in relaxation and rejuvenation.
Luminara, The Ritz-Carlton Yacht Collection: Q3 2025
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Luminara, the third superyacht in The Ritz-Carlton Yacht Collection, will continue to redefine ultra-luxury travel, building on the success of the first two yachts Evrima and Ilma. Slated for launch in July 2025, this stunning 242-meter yacht will accommodate up to 452 guests across 226 spacious suites, each with a private ocean-view terrace. It will feature an elevated level of luxury with a high proportion of upper-suite categories, including the new expansive Residential Suite, all crafted with unmatched elegance and sophistication.
Onboard, guests will enjoy world-class dining, an extensive wine collection, The Ritz-Carlton Spa, and an expanded marina with direct sea access. Upholding The Ritz-Carlton Yacht Collection’s commitment to enriching experiences and legendary service, Luminara promises an intimate journey with one of the highest staff-to-guest and guest-to-space ratios at sea. In Summer 2025, Luminara will embark on enchanting Mediterranean voyages, visiting iconic cities like Rome stunning coastlines such as Portofino and Côte d’Azur, and rich historical sites like Pompeii. Later in the year, it will explore the Asia-Pacific region, including Vietnam, the Philippines, Malaysia, Singapore, Japan, and Thailand, offering unparalleled experiences in vibrant local cultures and sought-after destinations.
The Red Sea EDITION: Q3 2025
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EDITION Hotels is launching its second outpost in Saudi Arabia with the opening of The Red Sea EDITION. Nestled on the enchanting Shura Island, this new resort is part of the Kingdom’s visionary Red Sea Project, blending cultural richness with modern sophistication. The hotel will feature 240 meticulously designed guestrooms, including an array of spacious suites. Multiple restaurants and bars set the stage for curated lifestyle experiences the brand is known for globally, while amenities including the spa, swimming pool, and state-of-the-art gym create the ideal setting for a serene, relaxing retreat. As the latest addition to EDITION Hotels’ collection of individualised, one-of-a-kind properties, The Red Sea EDITION exemplifies the brand’s commitment to taste-making design, innovation and a new generation of luxury hospitality.
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