AB Living announces ambitious American expansion plans

With over five projects in development—largely in partnership with Marriott International—AB Living is poised to be one of the largest developers in the Mexican Caribbean. Here’s what we know…

external render St. Regis, Costa Mujeres

AB Living, the group globally known to-date for taking wellness hospitality to the next level with its flagship luxury wellness clinic SHA, has announced the global expansion of its development entity that specialises in health and wellbeing, luxury hospitality and premium properties, prioritising excellence, design and sustainability in every single one of its projects.

render of seating in terrace area of The St. Regis, Costa Mujeres

Image credit: St. Regis, Costa Mujeres

“As the SHA brand expands globally and plans the development of Costa Mujeres in Mexico with several resort projects and branded residences that will be operated by Marriott International, AB Living consolidates itself as the general umbrella that encompasses all of the group’s real estate development, under the pillars of well-being, hospitality and residential,” said Alejandro Bataller, Vice President, AB Living. “We look forward to bringing the AB Living lifestyle to more corners of the world”.

AB Living’s three pillars include: AB Wellbeing with innovative wellness centres that make a positive difference in people’s health; AB Hospitality, developing iconic properties in the heart of nature, created in partnership with prestigious hotel brands; and AB Properties, focused on residential developments set in exceptional surroundings with exquisite care for every detail. All AB Hospitality projects incorporate a branded residential component as the crown jewel of the resort communities.

render of lounge in suite in terrace area of The St. Regis, Costa Mujeres

Image credit: St. Regis, Costa Mujeres

Following the exciting opening of SHA Mexico earlier this year, the company has announced a series of resort and residential development projects with Marriott International, which include The St. Regis, Costa Mujeres, slated to open in December 2025;  Almare, a Luxury Collection All-Inclusive Resort, Isla Mujeres, resort opening in August 2024 and the Residences in late 2025;  JW Marriott All-Inclusive Costa Mujeres, opening in 2026 and  W All-Inclusive Costa Mujeres, also slated for 2026

“As we continue to expand our services, offerings and developments, we are eager to work with like-minded companies and brands that are evolving the travel and hospitality space,” stated Alejandro Bataller, Vice President, AB Living. “Marriott International is the most prominent brand in hospitality and perfectly aligned with our vision for AB Living.”

AB Living is thoughtfully putting the luxury sector of Costa Mujeres on the map with the collection of resorts and residences in the Mexican Caribbean. An undiscovered gem of Latin America, Costa Mujeres is located just 25 minutes north of the Cancun International Airport boasting a natural enclave in front of the largest coral reef in The Americas, an ideal climate all year round, pristine beaches protected from sargassum (being sheltered by Isla Mujeres) unlike many resort destinations.

render of bedroom in St Regis Costa Mujeres

Image credit: St. Regis, Costa Mujeres

SHA Mexico, which opened in January, 2024, is located in the state of Quintana Roo, in the eastern portion of the Yucatán Peninsula north of the Riviera Maya, just 25 minutes from the Cancun International Airport. The complex itself is made up of 35 residences and 100 ocean front rooms and suites, each with private balconies that feature panoramic vistas of the turquoise Caribbean Sea and luxurious bathrooms, all fitted with rain showers.

Adjacent, The St. Regis Costa Mujeres Resort & Residences, scheduled to open at the end of 2025, will be comprised of 160 rooms and 84 luxury private residences. Designed by the prestigious Mexican architecture studio Sordo Madaleno, it will also offer several restaurants, a spa, fitness room, pier, kids club and beach club, among other amenities for future guests as well as for residence owners.

St Regis bathroom render

Image credit: St. Regis, Costa Mujeres

A short car or ferry ride from Costa Mujeres, across the beautiful Caribbean Sea, will take travellers to Almare, a Luxury Collection All-Inclusive Resort, an adults-only all-inclusive resort on Isla Mujeres, set to open in 2024 along with a collection of residences in development. The 105-room property will showcase a modern and sophisticated take on vernacular architecture, layered with locally inspired interior design, four dining venues, two swimming pools, a vibrant beach club and more.

2026 will usher in the 283-room JW Marriott All-Inclusive Costa Mujeres with six dining destinations, several swimming pools and 53 residences, as well as W All-Inclusive Costa Mujeres, a 300-room, adults-only resort slated to feature stunning indoor and outdoor gathering spaces, five globally inspired restaurants, bars, and lounges, expansive swimming pools and home to 10 residences. All will nestle within a 70,000-square-foot central entertainment venue aptly named ‘The Village’ will connect both resorts, boasting unparalleled food and beverage offerings, breath-taking event space, elegant retail shops, and more.

render of outdoor pool terrace with sunloungers

Image credit: St. Regis, Costa Mujeres

The opening of SHA Mexico marks a pivotal phase of its global expansion plans for the SHA brand with a further opening set for the Emirates in 2025. Building on the success of its flagship clinic in Spain, the expansion has been developed to reflect the consumer demand to place health and well-being at the forefront of all areas of life – business and personal.

AB Living’s carefully planned expansion programme was guided by an in-depth analysis of various locations, climate, and surrounding environment, alongside connectivity and access to clinic resources. Under AB Living, the group will continue to drive its award-winning concept forward, redefining integrated and transformative wellness across the globe.

Main image credit: St. Regis, Costa Mujeres