Is this hotel group changing the face of tourism?

    Hamish Kilburn
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    Family-run hotel group Zafiro Hotels believes that its fresh look and ‘freedom of choice’ is changing the face of tourism…

    A new hotel brand set in the heart of the Balearics has re-invented itself with a fresh look and a new ‘freedom of choice’ approach. Representing the concept of authenticity and broad range of accommodation, opportunities and experiences, the family-run Zafiro Hotels believes that real luxury means something different to everyone – therefore an ideal holiday should include an offering for every one of its guests.

    Junior Suite at Zafiro Palace Palmanova

    Image caption: Junior Suite at Zafiro Palace Palmanova

    Run by families, for families, Zafiro Hotels is based on three generations of an extraordinary Spanish family, who are the foundation and heart of the hotels. Comprising of two five-star hotels, the Zafiro Palace Palmanova and Zafiro Palace Alcúdia. Both of the properties were designed by local Mallorcan designer Marga Rotger, blending seamlessly with outstanding service and a warm welcome.

    Spanish for Sapphire, Zafiro Hotels is much like the sparkling gemstone – its hotels are multi-faceted and special, surrounded by awe-inspiring shades of blue. Embracing a modern vision and a new outlook drawn from the determination and insight of the two sisters at the helm, Zafiro Hotels offers creativity and thoughtful touches in its design.

    Zafiro Palace Palmanova

    Image credit: F&B interiors at Zafiro Palace Palmanova

    “As a new brand to the Balearic Islands, our goal is to develop the hospitality offering across the four and five-star sector of the industry,” said director of marketing, Tobias Neumann. “With a modern approach that looks to the future whilst engaging with locality, our hotels adapt themselves to welcome a variety of guests from multi-generational families to romantic couples with innovative design and dynamic experience to satisfy all.”

    Suites and rooms boast private pools, swim up pools, and several boast rooftop Jacuzzis, overlooking lush, well-kept gardens, natural landscapes and a turquoise blue sea. Suites are stylish and modern, contemporary, warm and light-filled, steeped in Mediterranean elegance.

    Hamish Kilburn / 31.10.2018


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