Hotel Designs learns how one company is using innovative tech to target its audience in the best way possible. Rebecca Masri, Founder of Little Emperors, writes…
Following my 10 years working in the city at Goldman Sachs, I learnt the importance of purchase power. Following the financial crash in 2008 I decided to set up a hotel club, Little Emperors, based on my experience and using the contacts I had acquired. 11 years later this established hotel club offers its members affordable luxury with exclusive access to incredible hotel rates and benefits.
Little Emperors advanced forward-thinking technology and optimised search engine helps members find bespoke hotel trips and experiences perfectly suited to their requirements and personal preferences. The technology allows the company to target its members with bespoke marketing and knows what its members want even before they do. Using a sophisticated technology we can track our 35,000+ members search and booking patterns, and engage in tactical suggestions with an easy to use app and website. With access to booking search engines, we are in a unique position of being able to access what travellers are looking for and can therefore predict future travel trends, always being one step ahead of the curve.
We save time and money – both valuable of course, with our quick thinking app where members can complete a booking within just four clicks, and our hotel partnerships which offer our members both corporate rates or leisure benefits, guaranteed to save money on bookings. We also have a ‘Lowest Rate Guaranteed’ with all our hotel partners, so if a member finds a comparable rate cheaper elsewhere, we will match the price and add a benefit to the booking such as a room upgrade or hotel credit.
As well as allowing members to book easily, our app also provides access to live availability and detailed hotel & room descriptions at any time. I believe it is our innovative tech that has allowed us to grow into a members club which truly looks after its members. This is why we have a 98 per cent retention rate of members and each member on average will refer at least three more who join.
The last six months have been particularly challenging and have shown us the importance of connection and booking holidays through a trusted source. Members clubs are not only safe, but they look after members, and will work around the clock ensuring all members needs are met. As travellers are increasingly waiting until the very last moment to book holidays, the desire to book using a smart and efficient system is becoming more popular than ever. Thankfully Little Emperors was created with our members best interests at heart, delivering the very best service through our user-friendly app, and we hope we can help more and more aspiring travellers to once again reach all corners of the world through travelling with us.
Main image credit: Little Emperors
