Iconic Toronto Windsor Arms Hotel undergoes stunning design transformation

600 410 Daniel Fountain
  • 0

The Windsor Arms Hotel has hired Toronto-based luxury design firm Dinel Design to conduct the renovation and re-styling of some of the internationally renowned Toronto Hotel’s key common area rooms which include, lobby, ballroom, conference rooms and tea rooms.

This historic boutique hotel is located in one of Toronto’s chicest neighbourhoods, within easy reach of the Royal Ontario Museum, the fashionable Yorkville streets and quaint luxury shops of Bloor Street, and the main shopping and restaurant artery of downtown Toronto. The luxury hotel has become a staple ‘must stay’ over the last decade for celebrities and notable international travellers that include dignitaries and Royal families who have been visiting the booming City.

“Design and service is a central part of the philosophy of our hotel, setting the tone and further creating a sense of style and classic comfort is the objectives of these design changes. The Dinel Design firm with their sophisticated and impeccable exquisite taste was chosen as it will bring that individuality we look to further achieve for the Windsor Arms not seen anywhere else in Canada,” says George Friedmann, Founder and Owner of the Windsor Arms.

Windsor Arms
Jacques Dinel, Founder of Dinel Design states: “The client is essential in inspiring the design process, focusing on the zeitgeist of the city throughout the property, working the traditional elements of the city or region in a contemporary way. The chosen approach for the Windsor Arms project was to capture the unique old-world guilded style of the building while providing the warmest features and comforts, home away from home. Although it sits at the centre of an ever-growing, contemporary metropolis, the eclectic, European design of the family-owned hotel is a fundamental component of the city’s architectural landscape.”

Residents and visitors will be able to begin exploring the incredible improvements to all common areas, the ballroom, conference rooms and the lobby in late August. Dinel Designs also finished work to the mid-twentieth century of the tea room, dining room, and bar.

Dinel Design is an exclusive, Toronto-based firm founded by Jacques Dinel. The unique style of work is a combination of elements from his time in London, Paris, Rome, and New York.

Daniel Fountain / 30.08.2017

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.