Guest Blog: Sabre’s Technology Report – trends for 2017

Sabre Technology Report 2017
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Technology innovation is changing faster than ever with emerging capabilities like robotics, artificial intelligence and augmented reality on the brink of permeating nearly every aspect of daily life, and travel technology leader Sabre has identified the top trends for the coming year in its 2017 Emerging Technology in Travel Report.

From humanoid robots checking-in guests at hotels to virtual immersive vacations to AI-powered chatbot assistants with unique personality traits, the Sabre Labs Emerging Technology Report explores how new technologies are evolving to shape travel and other industries in the years to come. The travel sector is often an early adopter of new tech, and Sabre has fostered innovation for industry and consumers alike. The Report evaluates the three major technology trends likely to have the greatest impact on the travel industry for 2017 as well as the key technologies anchoring each trend. Identified trends include:

1. Conversational Interfaces – Voice, messaging and the shift to new forms of communication
2. Digital Realities – How virtual and augmented realities are changing the travel landscape
3. Connected Intelligence – The role of bots, robots and location beacons in travel

“Sabre is constantly exploring new technologies to determine how they can best be applied to the travel industry to improve the travel experience,” said Mark McSpadden, director – Sabre Labs. “We continue to discover new ways these technologies can fit into our portfolio and drive innovation for our customers and their travelers.”

The Emerging Technology Report distills Sabre’s ongoing research and exploration to help travel businesses make strategic decisions for 2017 and beyond, and offers more than 40 specific takeaways for agencies, airlines, hoteliers, and travelers.

Sabre Labs is the travel and technology innovation lab of Sabre Corp. and explores the evolving technologies that will impact travel over the next decade. Through research, prototypes and communication, Sabre Labs converts futuristic technology into marketplace innovation for its businesses and customers.

Find the report here…

Guest Author / 03.01.2017

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.