Although it may seem like the hotel industry is always a booming one, there is still plenty of marketing that needs to be made, simply because the industry is so competitive.
There are always people looking to travel and stay abroad but only a limited number of places to do so! With this in mind, it’s so important that you create perfect hotel brochures for your potential customers to reference, luring them into everything your hotel has to offer and securing that all-important sale.
To help you get started, here are five steps from Gloria Kopp at Australia Help you need to take to ensure perfection and the highest quality…
When it comes to putting all your photos and content together, you can’t just stick it in any old place. You need to make sure everything is nicely laid out and flows properly. You can use tools like Easy Word Count to make sure that your content fits nicely in your brochure and doesn’t exceed your publisher’s word limit and tools like Adobe Spark to create your brochure on your own!
Create a Captivating Headline
The headline of your brochure is the first impression you’re going to make with your customers, so you want to write something that grabs their attention and doesn’t let them go. Imagine your brochure is sitting on a rack with dozens of other brochures. What can you write about your hotel that will make you brochure leap out in front of all the rest? When it comes to writing a headline, be sure to use proper grammar. Otherwise, people will instantly dismiss your hotel due to lack of professionalism. You can check this aspect using tools like State of Writing. Alternatively, if you’re stuck for an idea, use copywriting services like Ukwritings to create your headlines for you.
Utilise the Best Photos
Nothing sells a hotel better than the photos that are in the brochure. You can use as many visual words as you want but nothing will sell or create an emotional image in your potential customer’s heads than an actual high-quality image. Whether you’re advertising your actual hotel, the location, the city you’re based in or even activities your hotel provides, use images to really catch your customer’s attention. If you’re stuck and not sure where to look for images, try searching on Pixabay, or use the free templates and images found on Canva.
Writing Your Content
Of course, the most important part of your sales technique once your customer has actually picked up your brochure is by leading them in further with your written content. This means you need to create an email in your readers head about what their experience is going to be like. For example; “During your stay at **hotel name**, we pride ourselves on doing everything we can to ensure that your stay will create memories that will last a lifetime. Start your day with sweeping views of the beautiful, crystal-clear oceans that roll in a cool sea breeze as you make your way to the intercontinental breakfast. Then, the day is yours to do as you please, but you’ll have complete peace of mind knowing your room is clean and ready for the perfect night’s sleep, ready to start all over again the next day.”
This is a very condensed summary of a hotel, but as you can see, it creates an image in your readers head that will make them want to stay at your hotel, which is, of course, the end goal. If you’re struggling with ideas, you can use content tools like Essay Roo or Academadvisor to help.
If someone is reading through your brochure and it’s full of spelling mistakes, typos and incorrectly formatted sentences, this unprofessional image that you’re giving to your potential customers is going to push them away. To them, if you can’t even spot a spelling mistake in your work, how are you supposed to give them an unforgettable holiday of a lifetime? This means you’re going to need to proofread your brochure as the final thing that you do. If you doubt your proofreading skills, you can always use proofreading tools like Cite It In and Boomessays, so you don’t have to risk poor quality content.
As you can see, there are a number of things you can do to make sure that your brochure stands out from the crowd and has the impact you want it to have. Just make sure you follow this guide and leave no room for error!
Gloria Kopp is an advertising manager and a content marketer at Australian Help. She is a regular contributor at Engadget and Paper Fellows blogs. Besides, Gloria is an author of Studydemic educational blog where she shares her writing and career advice with students.