The sleek, minimalist design of GROHE Essence reflects the growing trend towards timeless elegance…
Following on from the bathroom specialist’s aim to shape the future of water, as referenced in a Hotel Designs Q&A with the company’s VP of Design, GROHE has launched its premium Essence Ceramics Collection, marking its first ever offering of complete and coordinated bathroom.
The latest range has been created to expose the beauty of ceramics presented in its purest, most simplistic form. The range comprises of three sizes of vanity basins, a selection of toilets and for the very first time, a selection of bath tubs in three different styles: back to wall, built-in and freestanding. All the products within the Essence range benefit from the advanced technologies of GROHE PureGuard, which is fitted as standard, and promotes superior hygiene and a long-lasting surface finish. In addition, there are several new design features that have been developed in order to deliver a truly premium and uninterrupted design aesthetic.
GROHE’s brand new Essence bath tubs are at the core of the new collection. Made from high-quality titanium steel which stores heat for an extended period of time, an indulgent bath is the perfect way to create a touch of luxury within your upcoming bathroom projects and with models offering practical, family-friendly add-ons such as a unique textured surface that provides increased slip resistance and an EasyClean water-repellent coating to keep day to day cleaning to a minimum, they offer strong upsell opportunities too.
Meanwhile, Essence’s range of toilets come equipped with their own fair share of advanced technology to ensure hygiene in the bathroom is maintained to the very highest of standards. Featuring a rimless design as standard, the smooth surface and edges of the bowl leave bacteria with nowhere to hide. The toilets also benefit from water-conscious flush systems with the large flush requiring only 4.5 litres of water whilst the small flush is even more economical, using just three litres of water. To ensure years of a long-lasting sparkling Alpine White finish, GROHE enhances all of its ceramic toilets with its PureGuard hygiene coating, an anti-stick coating and anti-bacterial glazing. This prevents the build-up of dirt and limescale whilst anti-bacterial ions within the coating itself stop the development of any new bacteria.
GROHE Essence offers three sizes of vanity basins which feature a new positioning of the overflow which now sits opposite the tap – or in some cases has been removed altogether – whilst the stylish ceramic drain caps help to deliver that highly sought after, uninterrupted aesthetic. When specifying GROHE Essence or any of GROHE’s ceramic ranges, there is already a tried and tested brassware solution to match it. GROHE’s R&D team have developed the PerfectMatch philosophy, and spend months rigorously testing various tap and sink pairings to find those that deliver perfectly, in both form and function. GROHE Essence ceramics beautifully harmonise with Atrio, Essence, Plus and Lineare brassware ranges, as well as the Euphoria SmartControl shower system and GROHE shower trays, offering designers fully coordinated designs that span brassware, flush plates, accessories and ceramics, all from one single source.
GROHE’s latest ceramic collection and the news of its newfound complete bathroom supplier status has already been well-received by the industry. Key distribution partners Robert Lee and Faucets have invested in the new collection within their latest July catalogues available for delivery across the country. In addition to their already extensive distribution of GROHE’s three other ceramic ranges; Bau, Euro and Cube, there are a range of solutions for all customers.
Tim Wayman, Managing Director from Robert Lee says, “We are delighted to be one of the first to be championing the new GROHE Essence ceramic range and to be able to offer our customers a complete solution for any project they are working on. We fully support GROHE’s PerfectMatch philosophy and believe tried and tested pairings for ceramics and brassware are highly desired and needed in the industry.“ Patrick Gough, Sales Director from Faucets adds, “The latest collection is GROHE’s most premium ceramic range yet and the
innovative details that have been added into the designs of the products really help to set GROHE apart from the market and enable us to offer truly unique and forward-thinking bathroom solutions to our clients“.
James Sturdey, Key Account Manager at GROHE UK continues: “We are delighted to be backed by two powerhouse distributors in what is an exciting new launch for GROHE. We have been building up to a complete bathroom supplier status for some time, and now with the launch of Essence, we can finally offer our customers fully coordinated bathroom designs that are designed to look and work together. We are thrilled to have already received such supportive backing from the industry in response to our new products and anticipate they will be of great interest to many of our clients, from architects and designers to housebuilders, plumbers and hotel specifiers. The range is multi-faceted and can therefore offer something for everyone.“
Designing a bathroom that is unique to your customer‘s individual needs and tastes can be quick and simple thanks to GROHE’s ceramic collections; Essence, Bau, Cube and Euro. The four design lines, each with a distinctive look, ensure there is a style for everyone; whether it’s the natural elegance of Essence, the geometric minimalism of Cube, the flowing lines of Euro or the universal look of Bau.
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