Pedro Colaco, the CEO of Great Hotels of The World, will join editor Hamish Kilburn for an engaging seminar at Hotel Summit on how hotels can increase revenue by channeling bleisure trends…
Following an exclusive interview with Hotel Designs, Great Hotels of The World (GHOTW) has confirmed that it will speak at the up-coming Hotel Summit, which takes place on July 8 – 9 at Herythrop Park, Oxfordshire.
The CEO of the company, Pedro Colaco will join editor Hamish Kilburn for the live seminar and Q&A entitled: How to increase revenue by utilising on blesiure trends. “I’m delighted to be a part of this year’s Hotel Summit representing Great Hotels of the World, discussing the importance of bleisure travel in today’s market,” said Colaco. “We believe that the lines between leisure and work are blurring, and will dominate the travel industry for years to come. Hence, we handpick the upscale hotels that we represent in the GHOTW portfolio to cater to this growing demographic of corporate travellers who expect more from their hotel experience, and advise our members on how to make the most of their offerings and market them proactively to fit the bleisure trend.”
The topic was decided after a recent study by GHOTW concluded that 75 per cent of business travellers would extend their business trip for leisure purposes. The live session will explore how hoteliers can operate flexible working spaces that are suitable for both business and leisure travellers. The seminar will aim to identify ways in which hotel owners and managers can increase revenue.
“Pedro’s knowledge and first-hand experience in transforming hotels into becoming beleisure gems is something that really inspires me to ‘go big or go home’ on this topic,” said Kilburn. “I am thrilled that Pedro and I are putting this topic under the spotlight for this session, and I am looking forward to hearing the conversations and debates ripple out of the seminar room.”
The Hotel Summit is specifically organised for senior professionals who are directly responsible for purchasing and procurement within their organisation, and those who provide the latest and greatest products and services within the sector.
A highly focused event that brings together hotel professionals and key industry solution providers, the Summit consists of one-to-one business meetings, interactive seminars and valuable networking opportunities; in less than two days!
How to register