Marketing Executive from UK Trade Furnishings Ltd Ross King explains how to create the perfect hotel experience in four steps…
The hotel industry is one of the largest in the UK, with an average occupancy rate of 76 per cent as of 2018 alone. From business trips to family holidays, hotels are in constant demand, meaning that even the smallest of stays must be treated with the highest care and detail.
However what is it that goes into the perfect hotel stay, and what should you do to deliver the ultimate hosting experience?
Key number 1: Convenience
The first element to delivering the perfect hotel experience is convenience. Every potential guest expects the ultimate in convenience, seeking relief from the normal responsibilities of everyday life.
This can be simple things like asking to take guests’ bags to their room, and having a wide-ranging menu, suitable for all pallets. This can also be more luxurious convivences such high-end amenities and special welcome baskets for guests.
These elements combined add to the feeling of relaxation and relief that every guest should feel, whether they are staying for single night or a full week.
Key number 2: Comfort
Offering convenience is pointless if your guests do not feel comfortable during your stay. From the moment guests check in right up until they leave, they must feel as comfortable as possible.
Good service can contribute to this, as well as having high quality linen, towels and other essential items that guests now expect as standard when checking in to any hotel.
Another way to ensure and comfortable experience is within the design of the rooms themselves. Depending on the market your aiming for, your design and themes will be reflective of this target market.
However, even for those looking at a high-quality image without breaking the bank, there are options available for your room designs.
Simple changes like a fresh coat of paint or new wallpaper creates a rejuvenating atmosphere, along with stylish yet functional furnishings and fittings all add to the feeling of comfort. This even stretches down to the floor, from plush carpets, vibrant tiles and even wood laminate flooring enhancing the feeling of comfort for your guests.
Key number 3: Considering everyone
Not one human being is the same. Therefore, we all have different needs, tastes and demands, which as a hotelier you should aim to meet where possible.
Say for example you have a guest requesting to visit a local aquarium. Why not offer some recommendations to make them feel special and appreciated.
Perhaps you have guests with certain eating requirements? Offering a custom menu would leave a fantastic impression; even if such a thing may seem a little ad hoc for most hoteliers
Key number 4: Customise your approach
One reality of being a hotelier is that competition is everywhere; at times even on the same street. It is likely that your guests have stayed at dozens of hotels before yours, making an enjoyable stay even more of a challenge to achieve.
However consider what makes your hotel unique to you.
Portraying a professional and friendly image combined with a personable approach which you have customised, all go towards the hotel experience and can encourage positive reviews and repeat visits.
Quiz nights, an open bar, a free swimming pool (if you are in that market) are just some of the example of how you can create a custom hotel experience to meet your guests needs and expectations.
