Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honouring the brand’s heritage that was born at the Fairfield Farm, unveiling a new brand design and launching a global social responsibility initiative.
Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume, Virginia ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates, and dignitaries alike (including US presidents Eisenhower and Reagan) – and seeded the inspiration for the brand’s founding in 1987.
Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travelers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 3,000 associates worldwide today.
To honour the brand’s heritage, while recognising its rapid global growth, Fairfield by Marriott is announcing a milestone month centered around the brand’s new design. Paying homage to the brand’s origins at the Fairfield Farm, Fairfield is introducing a new brand design. The new décor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage.
Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots. The new design launches this November and will be on display in properties this autumn, like one of the brand’s newest properties, opening outside of Boston this November.