Duravit opens flagship showroom in Clerkenwell, London

Exterior of the showroom in Clerkenwell
1024 724 Hamish Kilburn
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Following Hotel Designs’ exclusive interview with Managing Director Martin Carroll, Duravit has opened its London flagship showroom…

Bathroom specialist Duravit has opened its new flagship showroom “Duravit London” in Clerkenwell – which is home to more creative business and architects per square mile than anywhere else in the world.

Members of the press were invited on June 20 to celebrate the pre-launch of Duravit London to learn more about the company’s a major investment and story of the brand’s sustained success within the UK market. Marking the latest chapter in the company’s 201-year history, this prestigious showroom at approx. 2,500 square feet, is situated at 36-42 Clerkenwell Road and officially opened yesterday.

inside the showroom

Visitors to the showroom will experience more than 20 Duravit series, including Duravit’s latest product innovations such as XSquare, a new furniture collection designed by Kurt Merki Jr. and the Brioso furniture series by Christian Werner. With the aim of bringing designer bathrooms to life, the London showroom will be a focal point for professionals to see first-hand the quality of Duravit’s innovative designs as well as working displays featuring the award-winning C.1 tap fitting series and the new DuraSystem® frames and SensoWash shower toilets.

To meet the demands of the growing project market and particularly specifications including Duravit, the showroom will act as a hub for ideas, inspiration and specialist technical advice, working in partnership with architects, designers and developers to ensure the correct Duravit products are specified. In addition, training and CPD seminars will form part of a continuous programme of professional development for the A&D community and retailers. The generous floor space also provides a comfortable space to meet and socialise with industry partners.

Internationally, Duravit London is ideally situated to collaborate with partners in the development of global projects, for example:

Opus Tower in Dubai by Zaha Hadid
One of Zaha Hadid’s remarkable designs is the Opus Tower in Dubai. Whereby the term “Tower“ is not strictly correct: the imaginative building complex seems like a cube that has been hollowed out in the centre. Every piece of furniture in the Opus Tower residential units were either designed or selected by her. Design by Philippe Starck and Duravit can be found in the bathrooms.

Morpheus Macau by Zaha Hadid
As one of her last works, the world-famous architect Zaha Hadid designed a unique monument. Melco Crown Entertainment’s 40-storey luxury hotel looks like an organic sculpture that looks both curiously and at the same time made for the legendary “City of Dreams” in Cotai, Macau. An icon that stands for the modern Macau and thus a new formulation of luxury.

Louvre at Abu Dhabi by Jean Nouvel
Jean Nouvel has created an architectural wonder in the desert. The architecture of the Louvre is modern but timeless, incorporating elements from Abu Dhabi’s architectural tradition. It includes designs by Duravit, thought up by Philippe Starck.

Consumers are also able to plan and discuss their requirements with a member of Duravit’s dedicated team who will be on hand to offer practical support, technical advice and specialist knowledge on choosing products for a future bathroom.

Viewings are by appointment only.

Hamish Kilburn / 26.06.2018

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