Brown Hotels moves into the luxury market

The creative vision of the team at Elastic Architects, Isla Brown Corinthia is the first property from Brown Hotels’ new line of luxury resorts, and joins the groups growing portfolio of Greek properties as the sixth hotel to open in Greece in the last two years. The hotel raises the bar for Brown Hotels’ hospitality offerings, known for its quirky, design-driven collection of boutique urban properties, and sees the brand expanding into beach-side offerings with the launch of the inaugural resort from the new ‘Isla Brown’ collection.

“After operating a growing collection of boutique, urban hotels for the last 12 years, and following a successful launch into the Greek market, we felt inspired to broaden our horizons and challenge ourselves with the development of a whole new line of full service design resorts,” said Leon Avigad, founder of Brown Hotels. “The beauty of Isla Brown Corinthia is its proximity to Athens, making it a perfect coastal destination for both local holidaymakers and international travellers for vacations or events. Isla Brown Corinthia marks the inaugural design resort by Brown Hotels, with additional “Isla” branded resorts in Crete and Corfu in the pipeline for 2023 – it’s a very exciting time indeed for the group, as we make the transition into the luxury market.”

Isla Brown Corinthia boasts a clean and organic design concept intended to compliment its natural surroundings, all with sweeping views of endless blue across the Saronic Gulf. With 166 stylish guestrooms and suites, two swimming pools, wellness centre, rooftop bar and restaurant, private beach with water sports facilities and an events space, Isla Brown Corinthia is set to be one of Greece’s most accessible and anticipated openings for summer 2022, for both local Athenians and international travellers.

The sophisticated design concept champions an organic and light-filled colour palette and strong architectural form, with the intention of the structure to appear as an extension of the surrounding landscape. Inspired by the northern Aegean volcanic arc and the Greek myth of the Giant Typhoeus, who resided beneath ‘Sousaki’; a craterless volcano that has laid dormant for 2.7 million years, Typhoeus was so tall that he rose above the mountains with his head touching the stars. This idea is rooted in the concept of Isla Brown Corinthia, with the hotel’s design intended to embody the volcanic eruption of Typhoeus, harmoniously marrying the earth with the sky through a continuation of the physical form and the vast land and sea that surrounds it. The result is a contemporary structure that manifests clean, smooth lines like pebbles stacked upon each other. Cohesive with the external design, the hotel’s interiors mimic these soft and fluid forms, with a curved line motif and earthy colour palette of stone, white and brown, finished with bronze detailing and tinted mirrored walls.

Image credit: Brown Hotels / Pygmalion Karatzas

Isla Brown Corinthia presents four different room types and two suite varieties to suit the needs of every traveller, and all of the guestrooms offer spacious balconies, with views that stretch across the endless blue of the Saronic Gulf or the mountainous landscape of inland Greece. Each guestroom, regardless of size, features complimentary high-speed WiFi, a Nespresso machine, bathrobes and slippers and luxury bathroom amenities, and the suites are finished with kitchenettes, open closets and dining areas.

Food and beverage is a priority, with the resort offering a variety of restaurants serving different cuisines, for an exemplary gastronomic experience. The hotel will house an intimate cave-bar serving fresh and contemporary dishes, and a more traditional Mediterranean restaurant offering Greek classics. In addition, the hotel will provide its guests with an a la carte menu, and the famous Brown Hotels breakfast buffet. The spacious adult-only roof terrace is a stand-out feature at Isla Brown Corinthia, with unobstructed 360 degree views, sun loungers, jacuzzi baths, a small pool and open-air bar, and as the night draws in, fire pits alight the terrace with a DJ set playing until late.

Image credit: Brown Hotels / Pygmalion Karatzas.

With its own private beach, guests can relax on the pebble bay or take to the water with the benefit of the resort’s fully equipped water sports centre. The wellness centre invites guests to step into a sanctuary of calm, and enjoy a selection of quality spa treatments in the burnt-lava tiled treatment rooms, take advantage of the onsite gym, or the spacious event space that works well as a wedding venue or corporate business setting. Next year, Isla Brown Corinthia will add a 110-bungalow complex complete with a swimming pool and restaurant, located on the Corinthia hillside.

Main image credit: Brown Hotels / Pygmalion Karatzas