100% Design opens colourful doors to this year’s show

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100% Design, of which Hotel Designs is a proud media partner of, has opened its very colourful doors to the public…

As part of the nine-day London Design Festival, 100% Design has opened its doors unveiling this year’s theme to the eyes of the design world.

Speaking at the exclusive press launch, Max Fraser, the content editor for the show officially launched the show to the international press. “2018 is a bright and cheerful year, we have gone for colour,” he said. “Another feature we have focused on this year is the future, and where design is heading.”

Earlier this year, the show, which is located at Olympia London, announced some big changes for 2018 as it adopts a renewed vision to highlight its position as the unmissable show for design, innovation and emerging talent in London.

Featuring a number of new projects alongside inspiring collaborations and new product launches the show will also be at the heart of the newly launched West Kensington Design District – the most important destination during London Design Festival 2018.

100% Design is dedicated to showcasing a variety of brands from the UK and internationally, across each of the show areas. Brands to watch include Greek furniture brand mono.rocks, which sources unique and exquisite stones from around the world and crafts them into artful interior pieces. The brand has relationships with the world’s major quarries, enabling them to reserve pieces of stone that stand out.

Designed with the core principles of simplicity and finesse, Bulo is another brand to keep an eye on. Its pieces are understated with a timeless aesthetic. The Belgian brand creates quality furniture with collections that are recognisable for sleek lines and structured shapes. The fundamental idea behind the furniture from Thors Design, meanwhile, is that of upcycling, using rustic Azobé wood, sourced from decommissioned Danish wharves. The result is bespoke, hand-made, sustainable furniture with an original raw look and a natural Nordic feel that retains the integrity, history and natural character of the wood.

100% Talks: Thomas Heatherwick, Marcel Wanders and Marcus Fairs feature at this year’s Talks with 100% Design. 100% Brands: A stellar line-up of exhibitors include: Benchmark, Established & Sons, Dare Studio, Arper, B Sweden, Bulo, Antonio Lupi, Tesla, Riko with Starck, OnePlusEleven, Rubn, Casa Botelho, Missana and more. 100% Futures: A new exhibition that will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, wellbeing, public spaces and sustainability.

100% Forward: The spotlight turns on eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. 100% Build: A new dedicated resourcing show for the construction and architectural industry. Within the exhibition Philippe Starck will present a prefabricated house with Riko, while Tesla will showcase Powerwall.

Continuing to be the show at London Design Festival that opens mid-week to breathe new life into the overall festival, 100% Design shelters leading brands, interesting panel discussions and all the up-coming trends.

Hamish Kilburn / 19.09.2018

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