Bespoke Hotels is pleased to announce that it has reached an agreement to manage Harrogate’s historic Crown Hotel, furthering the company’s partnership with Singapore’s Fragrance Group.
Set to become one of the leading lights within Bespoke Hotels’ expanding portfolio across Northern England, the Crown Hotel follows in the footsteps of Manchester’s Townhouse Hotel, which has also joined the Bespoke Hotels collection and been acquired by the Singaporean investors in what marks a significant expansion into the UK market.
With a history dating back over 300 years, the Crown Hotel sits amidst stunning surroundings and features 114 individually-styled guestrooms, as well as extensive events and meeting facilities. Standing as one of the foremost destinations in North Yorkshire, it is superbly located beside Valley Gardens, just a stone’s throw from the world-renowned Betty’s Team Rooms, Harrogate Convention Centre, and the town’s famed Turkish Baths. As such, the property offers an ideal base for those wishing to explore the countless boutiques and Victorian arcades that decorate this idyllic spa town.
“We are delighted to Welcome the Crown Hotel to the Bespoke family”, commented Haydn Fentum, CEO of Bespoke Hotels. “Harrogate is one of the foremost destinations in the region, attracting visitors from around the world, and we are tremendously excited by the potential of The Crown as part of this thriving market.”
“The acquisition of the Crown Hotel stands as a symbol of our investment and commitment to the UK market”, added James Koh, Founder, Chairman and CEO of Fragrance Group Ltd. “We are pleased to be able to strengthen our relationship with Bespoke Hotels, particularly in such a popular and historic setting.”