Amastan marks debut of urban brand with Amastan Paris

Amastan Paris
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Amastan Paris has opened and marks the first flagship of the new urban hotel brand, Amastan.

The hotel is situated in the heart of the elegant 8th arrondissement and offers a ‘curated home’ for the guests across 24 well-appointed guestrooms.

Located on a quiet street that links Rue du Faubourg Saint-Honoré and the Avenue des Champs- Elysées, the hotel brings a younger and livelier offering to one of the most distinguished and cultured neighbourhoods in the world. Inspired by the classic codes of Parisian apartment architecture, design studio NOCC has carefully considered each aspect of the hotel’s interiors and atmosphere in a way that is at once quietly eclectic, comfortable and gently understated.

Amastan Paris
Framed by a specially conceived architectural light scheme, the ground floor spaces feature striking petrol blue herringbone parquet floor playfully applied to the walls, a specially commissioned tapestry by designer Jan Kath, a two-story library wall and a long high table in ombré marble, together creating an atmosphere that’s at once intimate, warm and vibrant.

Amastan Paris
The cosy rooms, allocated over six floors, also feature the signature blue parquet walls and flooring which provide a subtle contrast to the otherwise elegant and paired down aesthetic. The rooms include bespoke furniture in juxtaposing textures and materials including ash, lacquered oak, copper and brass, which play against the airy white accents seen in the bathrooms’ marble tiling. Guestrooms facing the back of the hotel benefit from beautiful garden views, some with their own private furnished balconies, a unique feature in the centre of Paris.

Amastan Paris
In the timeless style of a classic Parisian home, Anouk opens out through a set of large bay windows onto a lush internal garden, offering an evergreen haven where guests can enjoy a drink and a quick bite. This one-of-a-kind landscaped setting also features striking rock shelving that provides natural seating amongst over thirty different species of trees, plants and flowers. The bar and its garden are open to guests and can be hired separately for private events.

Adjacent to the hotel’s entrance, Amastan’s project space will be Paris’ first wholly dedicated to pop-up installations, welcoming collaborative projects predominantly in the worlds of art, fashion and design.

“I like to think of Amastan as a host greeting a dear friend as he or she returns to the city from a faraway exploration. Our aim is for our guests to feel like themselves, as though Amastan belongs to them and not the other way around,” said Zied Sanhaji, Founder of Amastan Hotels.

amastanhotels.com

Daniel Fountain / 12.07.2016

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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