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    W/Element | Philadelphia, Pennsylvania Architectural Design Brief Situated in the heart of downtown Philadelphia, Marriott International, Inc. debuted its first-ever W Hotels Worldwide and Element by Westin dual-branded hotel development. Standing tall at 51 stories near City Hall, the cumulative 755-room W/Element makes the Chestnut Street tower the third-largest hotel property in Center City and offers two distinctive styles and experiences for the guests. W Philadelphia is a luxurious custom brand that disrupts the status quo, and Element, an extended stay brand, increases guests' awareness of sustainability. Marriott entrusted award-winning architecture, design, and strategy firm NELSON Worldwide to lead the architecture of their new dual-branded W/Element hotel to meet the demands of today’s travelers. Early on, the interior design firm, designstudio ltd, established the design narrative for the W Philadelphia as “Ring Free”. This concept focused on the collection of the city’s rich history, including the birthplace of democracy, the first planned gridded city, and the origin of horticulture in North America with a region rich in public gardens and parks. Throughout the property, this narrative is woven into both the architecture and the interior design. Now the tallest hotel building in Philadelphia, W/Element makes a striking impact on the existing city skyline and stands out amongst others. The cascading vertical LED lights and stepped private terraces at the top of the glass tower pay homage to the local Wissahickon Valley Falls and the Schuylkill River cliffs. The floor-to-ceiling glass windows fold in and out of the façade, mimicking the rock outcroppings of the Wissahickon—providing sweeping views of center city Philadelphia from each of the guestrooms and suites. At the base of the tower is a seven-story stone and precast podium housing the public spaces, showcasing the masonry and historic context of the neighboring limestone structures. The street is lined with many uniquely designed entrances that provide a separate identity for each brand, as well as the restaurant, retail and employee entrances. The façade encompasses a mosaic of textures and patterns of stone, metal, and glass, giving tribute to the city’s diversity. They represent the layers of history and culture that are interwoven into Philadelphia’s social fabric. Paying homage to Penn’s planned city, a patterned interlayer grid is set into the glass canopy and the vestibule at the W entrance. A vertical ornamental metal screen separates the masonry base as a nod to its main entrance while simultaneously drawing your eye up to the tower above. Fortifying the historical aspect of Philadelphia, the metal grid extends into the entrance, directing guests as they approach the lobby. Once inside, guests recall the patterned grid throughout the interior, including its use as decorative screened walls and ceiling features. Inside the W are many standout elements that enhance the materiality and color story by drawing inspiration from Philadelphia’s parks, gardens, music, and nightlife. The Living Room, inspired by the sunken gardens and tree lined urban parks, features banquettes that act as hedge walls, a serpentine-inspired sofa, and a variety of bright-colored accent pillows that complement the outdoors-in aesthetic. Staying in line with the W brand, the design team incorporated a rich bronze tone throughout the space. Playing on the connection to nature, the 7th-floor outdoor deck encompasses an outdoor heated pool with intricate tile work inspired by French parterre patterns, which influenced the formal gardens of Philadelphia. This section of the hotel is lined with mosaic tiles imported from Italy—giving the hotel an amplified, luxurious feel. Floral patterns are sprinkled throughout the outdoor WET deck and connect guests to the “WET Bar” inside. In addition to the bar, guests can enjoy a drink in one of several outdoor cabanas near the pool, gather around the fire pit, or relax in front of the outdoor fireplace. Social events include a night in the secret garden, defined by topiary hedges, containing illuminated busts of Ben Franklin and Maria Antionette, who spent time in Versailles when Franklin was the ambassador of the United States, as a twist to formal landscaped gardens. This floor also includes an AWAY Spa, and two fitness centers, one with an outdoor deck for yoga and stretching. The W/Element is a short walk from the Pennsylvania Convention Center—acting as a point of convergence for conference-goers. The W/Element also includes 45,000 square-feet of flexible meeting space to accommodate groups ranging from 15 to 600. The 5th-floor features Philadelphia’s largest column-free ballroom at 5,500 square feet. In addition to the provocative design experience of the W brand, the 460-room Element, is an extended-stay hotel designed for today's active travelers looking for clean, light, and airy guest rooms with sustainability-focused philosophy in-room kitchens, and spa-inspired bathrooms. Guestrooms are equipped with Westin Heavenly Beds addressing the wellness and balanced lifestyle expectations of the guests. Pets are also welcome with their own beds, treats, eco-friendly clean-up supplies, and more. The second level of the podium includes a 24/7 fitness center, common lobby, business center, and dining area for healthy breakfast and evening receptions. A Bike-to-Borrows program is also provided. Balancing sustainability and luxury were top of mind for both hotel brands as the W/Element hotel is seeking USGBC LEED Certification. The building includes many sustainable design features, most notably is the use of infrared sensors in each guestroom to reduce energy consumption when rooms are vacant. Other factors include LED lighting throughout to further reduce energy consumption, low flow water faucets, toilets and showers, and a green housekeeping policy. Greater than 12% of all building materials include recycled content, more than 20% were sourced locally, and in addition, all interior building materials have low VOC content. Additionally, the installation of green roofs on the upper most roof levels were installed to reduce stormwater runoff and its impact on the city’s overburdened sewer system.
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