The House Collective, one of Asia’s most lauded luxury hospitality brands, is joining forces with London based curated hotel portfolio, The Set Collection. Its four distinctive properties will be joining forces with the four founding member hotels of The Set Collection to double the numbers…
In an exciting marriage of East and West, this the first chapter in an organisation that looks set to disrupt the traditional models of what went before, while doing justice to the reputation and success of the iconic properties present at its start.
“I cannot think of a better group of hotels to be our first new members than The House Collective,” said Jean-Luc Naret, Executive Director of The Set Collection. “Like our founding members in Europe and Israel, The House Collective’s properties have made an impact on their market and the luxury traveller’s collective consciousness that is far greater than their relatively small footprint would suggest. It is a privilege to work with these expert hoteliers, not only to offer them the myriad benefits that being a part of The Set Collection offers but also to learn and grow together in new and exciting markets during these unique times.”
Image credit: The House Collective
One of the tenets of The Set Collection is to work only with exceptional and like-minded organisations that truly embody the spirit of their locations, a determination that is exemplified in its properties in four of the world’s great cities; Amsterdam, London, Paris and Jerusalem. Those hotels harness the artistry, combined talent, skills, expertise and flair of their teams to create inspiring environments and individual experiences that feel beautifully composed and the four hotels of The House Collective are similarly uniquely imagined to reflect the soul and aesthetics of their locales.
Whether in the neon cityscape of Hong Kong and London’s vibrant thoroughfares, the fashionable streets in Shanghai and Paris’ majestic boulevards, Beijing’s thriving art scene and Amsterdam’s museums or Chengdu’s monumental past and Jerusalem’s unparalleled history – the hotels of The House Collective and The Set Collection’s could not be better matched.
Image credit: The House Collective
The Set Collection has positioned itself as a new luxury brand representation company of like-minded independent hotels, run by hoteliers for hoteliers. It has been designed for owners, investors and management teams seeking an alternative to the traditional representation and distribution service. With an agile and flexible business model, The Set Collection provides a tailored solution to supply only the services that hoteliers need, designed to adapt quickly to continually evolving markets conditions and business needs of its member hotels whilst providing a competitive fee structure. Under The Set Collection, owners and management teams retain their hotel brand and identity alongside the day-to-day running of their property, whilst taking advantage of tailored services to support their operation and existing teams.
Image credit: The House Collective
The House Collective by Swire Hotels is a group of highly individual properties that defy comparison. Each uniquely imagined, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai were designed to create a different, intimate and personalised experience in luxury travel. Each House is a sophisticated, singular piece of design, created by talented architects and designers, that reflect the unique qualities of their surroundings.
“We believe this exciting partnership will further elevate The House Collective reputation in the ultra-luxury hospitality space and help our brands stand out and appeal to the growing number of luxury consumers outside of Asia,” said Dean Winter, Managing Director for Swire Hotels.
The Set Collection is building a portfolio of non-competing hotels whilst providing a platform that will encourage them to work together to achieve their business objectives, and the addition of The House Collective can be seen as an important milestone in this development.
Main image credit: The House Collective
