Bathroom brand Hansgrohe launches Aqua Days

hansgrohe rainfinity shower
730 565 Hamish Kilburn
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Bathroom brand Hansgrohe launches Aqua Days

Launching for ISH 2021, Hansgrohe presents Aqua Days: a hybrid brand experience that will enable audiences to discover and experience the new AXOR and hansgrohe product launches in an innovative and interactive format…

hansgrohe rainfinity shower

From visionary concepts and forward-looking technologies to unique design and brand stories, guests can expect a wide range of content at Aqua Days that has been specifically developed to inspire in a digital world, in the absence of the physical show.

Taking place from March 16- 18 2021, Aqua Days will showcase new products from AXOR and Hansgrohe, offering the perfect opportunity to be immersed in a life with water. Highlights will include the global premiere of the Pulsify shower revolution from hansgrohe and the exclusive AXOR One collection designed in collaboration with the renowned Barber Osgerby, supplemented with live chats and Q&As with Hansgrohe experts.

“The hybrid experience – meaning the ability to be physically and virtually experiential – is a must in any customer-centric brand strategy in 2021,” said Hansgrohe CEO, Hans Juergen Kalmbach. “That is why we have planned an excitingly dramatic line-up of virtual highlights for our anniversary year. We did not rush into this process of creating a hybrid brand experience with a holistic approach. We started early and took our time to develop exciting and informative concepts for our customers.”

This new, customer-centric brand experience is best accessed online at 10am on March 16, so you can experience the event with full interactivity. If you miss this, it can be accessed on-demand at any time to perfectly suit personal schedules and interests. From retailers, installers and architects to designers, industry influencers and journalists, this unique platform promises to bring to life a digital event experience like no other.

Hansgrohe is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. 

Main image credit: Hansgrohe

Hamish Kilburn / 24.02.2021

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