ADRENALINA launches new eco furniture collection

Daria Zinovatnaya’s design signature is the stark and bare relationships between colour and geometry. This is brought beautifully into the world of soft furnishing with the refined finishes and the impeccable workmanship that is the hallmark of the ADRENALINA brand.‎

ADRENALINA is an Italian label of iconic sofas, armchairs and modular systems. Sustainability and the environment have been at the heart of what they do for many years. The notion of ‘eco-friendly’ and the activity of ‘sofa manufacturing’ would appear to be contradictory, considering that much of the padding used in sofas and armchairs is not recyclable.

The staff at ADRENALINA have clear in their minds that not being able to recycle paddings for sofas and armchairs should not be used as an excuse not to try to do your part for the plant.

So, the company started with banning plastic bottles and cups. Greta Thumberg’s quotes were hung from the walls. A sign was placed at the front of the building to remind drivers to turn off their engines when not moving.

Then it was the time for wooden frames. The wooden frames used in ADRENALINA’s iconic designs are FSC and Carb2 certified. FSC means that the wood is harvested from forests that are responsibly managed, socially and environmentally conscious, and economically viable. Carb2 indicates that the process used aims to reduce formaldehyde emissions, protecting the public from airborne toxic contaminants.

All ADRENALINA styles are made so that they can be easily disassembled and broken down and recycled where appropriate or conveyed to specific waste dumps at the end of their life cycle.

Great attention is also given to the use and subsequent disposal of iron and metal parts of each product. Remelting metals limits the opening and exploitation of new mines, reducing CO2 emissions.

The ADRENALINA design team keep a keen eye on all new eco-labelled or sustainable materials launched into the market. If suitable, these are picked up and tried in prototypes. These have included fabrics made from natural fibers and also fabrics made from recycled fibers. It has also included natural dyes and natural coatings (rather than chemical finishing). There is an ever-present drive to find new and better eco-friendly components to add to the ADRENALINA offering.

“This is a 100 per cent recycled, polyester fabric made from the plastic waste that pollutes beaches and oceans.”

ADRENALINA has never been afraid to take the unconventional path. One eco step after another, the new LEO line has now been launched. The new GREEN LEO is upholstered with Oceanic by Camira Fabrics. This is a 100 per cent recycled, polyester fabric made from the plastic waste that pollutes beaches and oceans. This fabric is made using SEAQUAL yarn.  Each yard of this quality contains the equivalent of 26 plastic bottles recovered from those had been littering our oceans. The resultant fabric is resistant to wear and tear. It is available in a palette of soft and delicate pastel colours.

Some might the say that the new line LEO “The Green Warrior” is just a drop in the ocean. We see it as enriching the world through beautiful design while helping to clean our acts and our Oceans, 26 plastic bottles at the time.

DOMINGO SALOTTI and ADRENALINA is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here 

Main image credit: ADRENALINA