Loews Atlanta Hotel debuts

150 150 Daniel Fountain
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The Loews Atlanta Hotel debuted at the beginning of this month. The hotel which is situated in midtown Atlanta is part of an US$500m contemporary urban mixed-use development.The hotel is the brands first new-build hotel in more than five years and also the brand’s first property in Georgia.

The property features 414 guest rooms which includes 44 suites, as well as a spa and fitness centre. The hotel will have over 25,000sq ft of meeting space and will feature the hotel’s signature bar and restaurant.

It was designed by Daroff Design Inc, president and principal in charge of Design at Daroff Design, Karen Daroff said: “We drew inspiration from the exciting, upscale contemporary midtown are, displayed in details such as the hotel’s internally-illuminated column covers, which are evocative of the keys on a piano.”

The lobby features a sophisticated geometrically-designed floor made of black galaxy, mesa beige and pure white thassos. The front desk, a dynamic feature when entering the hotel, is made of kinor and white thassos. The white-on-white sculptural backdrop is custom designed and fabricated by a local Atlanta artist. The design of the public spaces is sleek and contemporary with over-scaled casual lounge furniture that is upholstered in plush fabrics. The palette consists of rich, warm hues of beiges and chocolates with accents of amber, cherry and jasmine.

Guest rooms and suites reflect the Loews standard of supreme comfort while offering a sophisticated interpretation of modern design. Rich textures and colors create a warm and inviting ambiance ideal for both business and leisure travelers. Technophiles can find remarkable amenities such as an in-room connectivity panel which interfaces with a multitude of portable digital devices including the 37” high definition, flat-screen television found in each guest room.

The Loews Atlanta features more than 25,000 square feet of column-free function space, including the 11,100 square foot Ellington Ballroom and the 5,400 square foot Mercer Ballroom. Guests of the Mercer Ballroom can enjoy sweeping views of Piedmont Park and Stone Mountain. Each ballroom features custom-designed, modern three-form and crystal chandelier suspended from the ceilings. Adding the 4,800 square feet of beautifully-appointed outdoor space allows for groups up to 1,230 guests. Ten breakout rooms, ranging from 480 to 1,260 square feet, as well as two dedicated meeting planner offices are also available.

Daniel Fountain / 17.04.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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