Canopy by Hilton to debut in Africa

730 565 Hamish Kilburn
  • 0
Canopy by Hilton to debut in Africa

Hilton’s Lifestyle brand is expected to debut in Africa with an opening in Cape Town’s vibrant Longkloof precinct in 2021…

Hotel Group Hilton has announced the signing of a management agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle Canopy by Hilton brand. The 150-key Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.

Canopy by Hilton launched in 2014 to appeal to travelers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods. It currently operates in nine destinations around the world with more than 35 properties in the pipeline, aiming to guarantee travelers unique and authentic experiences.

“Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion,” said Patrick Fitzgibbon, Senior Vice President, Development, EMEA at Hilton. “Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing further expansion. The decision to locate Africa’s first Canopy by Hilton here, is testament to not only the strength of the destination, but the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent.”

Located a stone’s throw away from the city’s historical epicenter, the Company’s Garden, and will bring to life the heritage of a 112-year-old site, Longkloof Studios. The project forms part of a precinct redevelopment by Growthpoint, representing a R550m investment in the city. DHK architects will redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.

“Growthpoint is thrilled to partner with Canopy by Hilton to launch this phenomenal brand in Africa,” said Rudolf Pienaar, Chief Development and Investment Officer of Growthpoint Properties. “Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.”

In keeping with its traditional place within the social fabric of the city, guests will be welcomed by friendly ‘Enthusiasts’ selected for their expert local knowledge and will be invited to partake in local food and drink tastings alongside the local community.

“Canopy by Hilton was created to redefine the lifestyle hotel space for travelers who want an upscale hotel to help introduce them to desirable neighborhoods around the world,” said Gary Steffen, Global Head at Canopy by Hilton. “Every detail in the design and facilities of these hotels is created with that ethos in mind and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.”

Canopy by Hilton Cape Town Longkloof will be located at Long Kloof Studios, c/o Park Road and Kloof Street, Cape Town. The property will participate in the award-winning guest-loyalty program for Hilton’s 17 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi.

Main image credit: Cape Town Tourism

Hamish Kilburn / 10.06.2019

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: xxxxxxxxxxxxx

Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.